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About Integrated Marketing Communications in Mobile Context
The document presents a model for integrated marketing communications in a mobile context. It discusses foundations of mobile marketing and interactive integrated marketing communications. It then presents a case study of a company developing a mobile marketing program. The case study focuses on how customers' demographics affect their willingness to receive mobile marketing messages during the initiation stage of the company's mobile marketing efforts.
Detailed Information
| Author: | ['Sheikh Hasan'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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