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Integrated Marketing Communication: Advertising and Promotion in a Digital World PDF

230 Pages·2017·1.7673 MB·other
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by Jerome M. Juska| 2017| 230 pages| 1.7673| other

About Integrated Marketing Communication: Advertising and Promotion in a Digital World

"This book shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion."--Back cover.

Detailed Information

Author:Jerome M. Juska
Publication Year:2017
ISBN:1138695440
Pages:230
Language:other
File Size:1.7673
Format:PDF
Price:FREE
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