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About Int J Consumer Studies - 2023 - Flecha Ortiz - Exploring The Influence of Uncontrolled Social Media Use Fear of Missing
This study examines how uncontrolled social media use, fear of missing out (FoMO), fear of better options (FoBO), and fear of doing anything (FoDA) influence consumer purchase intentions. An online survey of 543 social media users found that social media use, anticipated emotions, and motivation to participate on social media trigger FoMO in consumers. FoMO was found to significantly impact purchase decisions, while FoBO and FoDA inhibit consumers' ability to commit to decisions. The study contributes to understanding how psychological factors exacerbated by social media affect consumer decision-making.
Detailed Information
| Author: | ['alfina'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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