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About Innovative Minds: A Look Inside Siemens' Idea Machine (German Edition)
This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.
Detailed Information
| Author: | Ulrich Eberl, Joerg Puma |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9783895786068 |
| Pages: | 265 |
| Language: | English |
| File Size: | 2.325 |
| Format: | |
| Price: | FREE |
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