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About Innovation Management And New Product Development
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management and u0026 New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition Online resources available at www.pearsoned.co.uk trott include PowerPoint slides and an Instructor’s Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, manufacturing, services, small to large organisations and the private and public sectors. About the Author Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management and u0026 Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R and u0026D Management, Technovation, International Journal of Innovation Management and Marketing Management.
Detailed Information
| Author: | Paul Trott |
|---|---|
| Publication Year: | 1998 |
| ISBN: | 9780273686439 |
| Pages: | 570 |
| Language: | English |
| File Size: | 12 |
| Format: | |
| Price: | FREE |
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