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About Innovation Intelligence Study 4 en
This document analyzes social attitudes toward innovation and entrepreneurship in Europe and other major economies. It finds that cultural factors like individualism and tolerance for risk influence consumer acceptance of new products. Countries with more individualistic, pro-risk cultures tend to have populations that are more open to innovation. Additionally, higher education levels, younger age, urban living, and male gender predict greater attraction to innovations. Consumer resistance also contributes to low demand. Policies should aim to foster entrepreneurship and demand for innovation in Europe by addressing social and cultural barriers.
Detailed Information
| Author: | ['Aditya Verma'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 176 |
| Language: | English |
| Format: | |
| Price: | FREE |
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