Infographics: the power of visual storytelling

266 Pages·2012·35.963 MB·English

by  Lankow, Jason;Ritchie, Josh;Crooks, Ross

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T H E P O
JASON LANKOW JOSH RITCHIE ROSS CROOKS
Founders of Column Five
John Wiley & Sons, Inc.
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Copyright © 2012 by Column Five Media. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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ISBN 978-1-118-31404-3 (paper); ISBN 978-1-118-42006-5 (ebk); ISBN 978-1-118-42159-8 (ebk); ISBN 978-1-118-43164-1 (ebk)
Printed in the United States of America
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T H E P O
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CONTENTS
INTRO CHAPTER
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INTRODUCTION 010 IMPORTANCE AND EFFICACY:
WHY OUR BRAINS LOVE INFOGRAPHICS 028
A BRIEF HISTORY OF INFOGRAPHICS 014 VARIED PERSPECTIVES ON INFORMATION DESIGN:
THE PURPOSE OF THIS BOOK 018 A BRIEF HISTORY 031
WHAT THIS BOOK IS NOT 018 OBJECTIVES OF VISUALIZATION 038
A NOTE ON TERMINOLOGY 019 APPEAL 040
HOW TO USE THIS BOOK 024 COMPREHENSION 044
RETENTION 050
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CHAPTER CHAPTER
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INFOGRAPHIC FORMATS: CHOOSING THE RIGHT THE VISUAL STORYTELLING SPECTRUM:
VEHICLE FOR YOUR MESSAGE 056 AN OBJECTIVE APPROACH 088
STATIC INFOGRAPHICS 060 UNDERSTANDING THE VISUAL STORYTELLING
MOTION GRAPHICS 074 SPECTRUM 090
INTERACTIVE INFOGRAPHICS 082
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CHAPTER CHAPTER
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EDITORIAL INFOGRAPHICS 112 CONTENT DISTRIBUTION:
SHARING YOUR STORY 146
WHAT ARE EDITORIAL INFOGRAPHICS? 114 POSTING ON YOUR SITE 149
ORIGINS OF EDITORIAL INFOGRAPHICS 122 DISTRIBUTING YOUR CONTENT 152
EDITORIAL INFOGRAPHIC PRODUCTION 128 PATIENCE PAYS DIVIDENDS 159
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CHAPTER CHAPTER
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BRAND-CENTRIC INFOGRAPHICS 160 DATA VISUALIZATION INTERFACES 182
“ABOUT US” PAGES 162 A CASE FOR VISUALIZATION
PRODUCT INSTRUCTIONS 166 IN USER INTERFACES 185
VISUAL PRESS RELEASES 167 DASHBOARDS 186
PRESENTATION DESIGN 175 VISUAL DATA HUBS 189
ANNUAL REPORTS 178
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CHAPTER CHAPTER
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WHAT MAKES A GOOD INFOGRAPHIC? 196 INFORMATION DESIGN BEST PRACTICES 202
UTILITY 199 ILLUSTRATION 204
SOUNDNESS 200 DATA 206
BEAUTY 201 VISUALIZATION 210
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