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Influencer Marketing Guide 2.0 PDF

38 Pages·2019·English
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by ['Mihai si atat']| 2019| 38 pages| English

About Influencer Marketing Guide 2.0

This document discusses micro-influencer marketing and its advantages over traditional influencer marketing. It begins by explaining how marketing has evolved with the rise of social media and more visual content. It then discusses how brands are falling short in reach and authenticity with traditional strategies. The document promotes micro-influencer marketing, which involves influencers with between 10,000-100,000 followers who drive higher engagement. It explains that micro-influencers provide a better return on investment and are seen as more authentic sources of recommendations than influencers with very large followings.

Detailed Information

Author:['Mihai si atat']
Publication Year:2019
Pages:38
Language:English
Format:PDF
Price:FREE
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