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About Influencer Marketing 5 Case Studies Ebook
H&M partnered with 4 celebrity influencers who each created 2 posts for the campaign, reaching over 12 million people. The campaign was successful because it chose influencers with engaged followings, allowed them to create authentic content aligned with their personalities, and leveraged their social media presence across multiple platforms. For International Women's Day, Microsoft partnered with National Geographic and adventure photographers on an Instagram campaign. The campaign aimed to encourage girls to pursue STEM careers and capitalized on the trending event, receiving over 3.5 million likes.
Detailed Information
| Author: | ['Kamal Shukla'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 35 |
| Language: | English |
| Format: | |
| Price: | FREE |
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