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Download Inclusive Branding: The Why and How of a Holistic Approach to Brands by Klaus Schmidt, Chris Ludlow in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Inclusive Branding: The Why and How of a Holistic Approach to Brands
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Detailed Information
| Author: | Klaus Schmidt, Chris Ludlow |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9780230513297 |
| Pages: | 225 |
| Language: | English |
| File Size: | 2.63 |
| Format: | |
| Price: | FREE |
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