In association with Presented by

44 Pages·2017·8.69 MB·English

Presentedby Inassociationwith
WINNERS
OOOTTTCCC
OOOTTTCCC
MARKETING AWARDS
Recognising the best of the British OTC Industry
2018
GALA DINNER & AWARDS PRESENTATION
SHERATON GRAND PARK LANE HOTEL,
PICCADILLY, LONDON
THURSDAY 8TH MARCH 2018
Sponsoredby
OOTTC WINNERS
The OTC Marketing Awards 2018
Editor’s letter
Congratulationstoalltheteammembersatthecompaniesandagenciesthatwere
responsiblefortheimpressivenominated,highly-commended,runner-upand
winningentriesinOTCbulletin’sOTCMarketingAwards2018.
Competitionhasbeenasstrongaseverthisyear,withthestandardofentriesacrossall
MattStewart categoriesincrediblyhigh.
Editor Around70expertjudges–includingretailers,consumerhealthcarespecialists,and
OTCbulletin authoritiesonadvertising,innovation,packagingdesign,publicrelationsanddigital
Email:[email protected] marketing–havedecidedthewinners.
OTCbulletin’sTwitter:@OTCbulletin
OTCCompanyoftheYear,OTCBrandoftheYear,OTCLaunchoftheYear,OTC
BrandRevitalisationoftheYearandBestOTCPharmacySalesforcehaveonceagain
beenjudgedbyourSuperRetailPanel.ShortlistsfortheseAwardsweredrawnupby
OTCbulletinandjudgedbyapanelofrepresentativesfromindependentpharmacies
andmultipleretailers.
Meanwhile,our12enteredAwards–judgedbyourExpertJudgingPanel–attracted
ourhighestnumberofentriestodate.ThemostpopularcategorieswereBestBigBudget
OTCMarketingCampaign,BestOTCSocialMediaCampaign,BestOTCDigitalor
MobileMarketingCampaignandBestOTCAudio-VisualAdvertising.
OurGroceryRetailPanel,madeupofrepresentativesfromthegrocerysector,decided
theresultsfortheBestOTCPerformerOutsidePharmacy.Judgeswerepresentedwitha
shortlistofcontendersdrawnupbyOTCbulletin.
TheAwardforBestOTCMultipleRetaileroftheYearwasjudgedbyourIndustry
ExecutivePanelcomprisingtopexecutivesfromtheUKconsumerhealthcareindustry.
OTCbulletinwouldliketothankourco-presenter,IRI,aswellasourAwardsponsors
–AsdaPharmacy,BoomerangMedia,C+DData,CommunicationsInternationalGroup,
FourHealthMedia,GlaxoSmithKline,Hamell,HearstMagazinesUK,JamesDudley
Management,SkillsinHealthcare,Spink,ThePharmacyNetwork–aswellasPAGB,
PharmacyMagazineandTrainingMattersfortheirsupportinmakingtheOTCMarketing
Awards2018possible.
Andlast–butnotleast–aspecialthankstoallofourjudges,notjustforgivingustheir
time,butalsoforlendingustheirconsiderableexpertise.
CongratulationstoallthesuccessfulOTCcompaniesandtheiragencies!
MattStewart
Editor
OTCbulletin
AboutOTCbulletin
OTCbulletinisasubscriptionnewsletterpublished20timesayearbyOTCPublicationsLtd.Anannualindividualsubscriptioncomprises20OTCbulletinnewslettersandatleast45weeklynews@OTCbulletinelectronic
newsflashes.The20OTCbulletinnewslettersareavailableeitherforonlineaccessbydesktop,tabletandsmartphone,orintraditionalhard-copyprintformat,deliveredbyairmail.
Editorial,SubscriptionandAdvertisingenquiriesshouldbeaddressedto:OTCbulletin,OTCPublicationsLtd,4PoplarRoad,Dorridge,SolihullB938DB,UK.
Tel:[phone].Fax:[phone].Website:www.OTC-bulletin.com.
Nopartofthispublicationmaybecopied,reproduced,storedinaretrievalsystemortransmittedinanyformwithoutpriorpermissionfromOTCPublicationsLtd.©OTCPublicationsLtd.Allrightsreserved.
CompanyregisteredinEnglandNo2765878.RegisteredOffice:4PoplarRoad,Dorridge,SolihullB938DB,UK.OTCbulletin®isregisteredasatrademarkintheEuropeanCommunity.
S2 OTCbulletinWinnersSupplement8March2018
WINNERS OOTTC
The 2018 OTC Award Winners
The OTC Marketing Awards 2018 were presented by OTC bulletin
– in association with co-presenter IRI – at The Sheraton Grand Park Contents
LaneHotel,Londonon8March2018.AwardWinnersarelistedbelow.
Editor’sletter S2
SUPER RETAIL PANEL
The2018OTCAwardWinners S3
SuperRetailPanel S4
OTCCOMPANYOFTHEYEAR OTCBRANDREVITALISATIONOFTHEYEAR
GlaxoSmithKlineConsumerHealthcare Voltarol,GlaxoSmithKline IndustryExecutivePanel S5
OTCBRANDOFTHEYEAR BESTOTCPHARMACYSALESFORCE ExpertJudgingPanel S6
Aveeno,Johnson&Johnson ReckittBenckiser
GroceryRetailPanel S9
OTCLAUNCHOFTHEYEAR
OTCCompanyoftheYear S11
Voltarol180gOsteoarthritis,
GlaxoSmithKline OTCBrandoftheYear S13
OTCLaunchoftheYear S15
BestOTCAudio-Visual S16
GROCERY RETAIL INDUSTRY Advertising
PANEL EXECUTIVE PANEL OTCBrandRevitalisation S17
oftheYear
BestBigBudget S19
BESTOTCPERFORMER BESTOTCMULTIPLERETAILER
OUTSIDEPHARMACY OFTHEYEAR OTCMarketingCampaign
Calpol,Johnson&Johnson BootsUK BestSmallBudget S21
OTCMarketingCampaign
BestOTCPharmacy S23
EXPERT JUDGING PANEL Salesforce
BestOTCSocialMedia S25
BESTBIGBUDGET BESTOTCCONSUMERADVERTISING Campaign
OTCMARKETINGCAMPAIGN INTHEPRESSOROUT-OF-HOME BestOTCDigitalor S27
Nurses,GlaxoSmithKline RescueRemedy,Nelsons MobileMarketingCampaign
Agencies–Brass,Buchanan, Agencies–AlphaCentury,the7stars
MostInnovativeNew S29
HRG,Life,MediaCom
BESTOTCPUBLICRELATIONS OTCProduct
BESTSMALLBUDGET CAMPAIGNFORAMEDICINE
BestOTCConsumer S31
OTCMARKETINGCAMPAIGN Sudocrem,Teva
AdvertisinginthePress
JungleFormula,Perrigo Agency–SatellitePR
orOut-of-Home
Agencies–DisplayCreatives,
BESTOTCPUBLICRELATIONS
KidsIndustries,Two’sCompany,Zenith BestOTCPublicRelations S32
CAMPAIGNFORANON-MEDICINE
CampaignforaMedicine
BESTOTCAUDIO-VISUALADVERTISING Canespro,Bayer
Iglü,DiomedDevelopments Agency–Pegasus BestOTCPublicRelations S33
Agencies–BrayLeino CampaignforaNon-Medicine
BESTNEWOTCPACKAGINGDESIGN
BestNewOTC S35
BESTOTCSOCIALMEDIACAMPAIGN Lypsyl,AlliancePharmaceuticals
PackagingDesign
Infacol,Teva Agency–SeymourPowell
Agency–OrbitalMedia BestOTCTradeAdvertising S37
BESTOTCTRADEADVERTISING
&SupportPackage
BESTOTCDIGITALORMOBILE &SUPPORTPACKAGE
MARKETINGCAMPAIGN Optrex,ReckittBenckiser BestOTCPharmacyTraining S39
VotlarolPain-EzeEmulgel, Agency–Verve
BestOTCPerformer S41
GlaxoSmithKline
BESTOTCPHARMACYTRAINING OutsidePharmacy
Agency–MediaCom
MaloffProtect,Glenmark BestOTCMulipleRetailer S43
MOSTINNOVATIVENEWOTCPRODUCT Agency–Hamell
oftheYear
MaloffProtect,Glenmark
8March2018OTCbulletinWinnersSupplement–sponsoredby S3
OOTTC WINNERS
SUPER RETAIL PANEL
TheSuperRetailPanelofjudgeswasdrawnfrommultipleandindependent
retailers. For each of the Awards they judged, panel members were
presented with a shortlist of contenders drawn up by OTC bulletin.
Theywereaskedtojudgethecontendersonthebasisoftheirexperience
as retailers during 2017. Results from the 12 judges were combined to
determinesevennominations,includingthehighly-commendedcandidates,
the runner-up and, of course, the winner.
THE SUPER RETAIL PANEL JUDGED THE FOLLOWING AWARDS
nOTCCompanyoftheYear nOTCBrandRevitalisationoftheYear
nOTCBrandoftheYear nBestOTCPharmacySalesforce
nOTCLaunchoftheYear
JOHNACLAND KEVINHEATH ADRIANPRICE
isHeadofRetailTrading isCategoryTrading isSuperintendent
atLloydsPharmacy, Director,VicePresidentat PharmacistatTesco.
CelesioGroupUK. WalgreensBootsAlliance.
DAVIDCLARK MICHAELHENRY TIMRENDELL
isaCommunity isHealthcareDirector isHeadofPharmacy
Pharmacistandwas atSuperdrug. atDayLewisPharmacy.
previouslyDirectorand
Superintendent
Pharmacistat
RudgwickHealthcare.
JOHND’ARCY MIKEJOHNSON ASHOKSONI
isManagingDirector isHeadofOTCat isPresidentofthe
ofNumark. RowlandsPharmacy. RoyalPharmaceutical
Society(RPS).
RAJHARIA HEMANTPATEL NOELWICKS
isDirector isSecretaryofthe isChiefExecutive
atAvicenna. North-EastLondon OfficerandOwner
Pharmaceutical ofRightMedicine
Committee. Pharmacy.
S4 OTCbulletinWinnersSupplement8March2018
WINNERS OOTTC
INDUSTRY EXECUTIVE PANEL
The Industry Executive Panel was drawn from executives in the UK
OTC industry. Judges on the panel were presented with a shortlist of
10 multiple retailers drawn up by OTC bulletin. They were asked to
judge the contenders on the basis of their experience during 2017.
Resultsfromthe12judgeswerecombinedtodeterminesevennominations,
including the highly-commended candidates, the runner-up and of
course the winner.
THE INDUSTRY EXECUTIVE PANEL
JUDGED THE FOLLOWING AWARD
nBestOTCMultipleRetaileroftheYear
CHRISBELTON HEIDIGRESLE STUARTMILLS
isSalesDirector isGeneralManager,at isSalesDirector
atThornton&Ross. MerckConsumerHealth. atPerrigo.
SIMONLESTER DAVIDORMOND
JUSTINBURBAGE
isSalesDirector isCommercial
isSalesDirector
atDendron. Managerat
atBayerHealthCare.
PfizerConsumer
Healthcare.
ANNETTED’ABREO STEVEMANN RUSSELLTAYLOR
isManagingDirector isDirectorofExternal isSalesDirector,
atCeutaHealthcare. RegulatoryAffairs UK&Ireland
atNelsons. atRB.
ANDYGILL SIMONMCCANDLISH ROBYATEMAN
isPharmacy isUKManaging isManagingDirector
SalesDirector Directorat atTheMentholatum
atGlaxoSmithKline. PuressentielUK. Company.
8March2018OTCbulletinWinnersSupplement–sponsoredby S5
OOTTC WINNERS
EXPERT JUDGING PANEL
TheExpertJudgingPanelwasdrawnfromindependentexperts’experience
in the disciplines involved and/or knowledge about the OTC market.
For each Award, six judges on the panel were presented with entries
submitted by companies and/or their agencies.
Results from six judges for each Award were combined to determine
nominations, the highly-commended candidates, the runner-up and,
of course, the winner.
EXPERT JUDGING PANEL
n BestBigBudgetOTCMarketingCampaign
OOOTTTCCC n BestSmallBudgetOTCMarketingCampaign
n BestOTCAudio-VisualAdvertising
n BestOTCSocialMediaCampaign
n BestOTCDigital&MobileMarketingCampaign
n MostInnovativeNewOTCProduct
n BestOTCConsumerAdvertisinginthePressorOut-of-Home
n BestOTCPublicRelationsCampaignforaMedicine
n BestOTCPublicRelationsCampaignforaNon-Medicine
n BestNewOTCPackagingDesign
n BestOTCTradeAdvertising&SupportPackage
n BestOTCPharmacyTraining
LIZBAMFORD TIMBROOKS CARLCARTER
wasDirectorofRegulatory, runsMuzeable,astrategic isHeadofMedia
MedicalandConsumer growthconsultancy.He &Connected
AffairsatGlaxoSmithKline isalsoaNon-Executive ConsumeratIRI.
ConsumerHealthcare.She Directorofthebranding
isamemberofthe andcommunications
IndependentReview agencyCreativeLeap.
PanelsforAdvertising Priortothat,Timspent11
andBorderlineProducts yearsatGlaxoSmithKline
attheUK’sMedicinesand ConsumerHealthcare,
Healthcareproducts mostrecentlyasUK
RegulatoryAgency. MarketingDirector.
EMMABOWDEN CHRISBUNNISS SIMONCOOPER
isDirectorofEmma isFounderofBunnissAssoci- isaFounderand
BowdenCommunications.A ates,whichhelpsconsumer DirectorofPunktuate!
healthcarecommunications healthcarefirmswithstrategic Hishealthcareadvertising
consultant,shewasDirector marketing,mergersand experienceincludes
ofCommunicationsatGSK acquisitions,businessdev- agenciesOgilvyand
ConsumerHealthcareUK, elopmentandinnovation. WoolleyPauandasa
overseeingallOTCand Heheldseveralrolesat clientatBoots.Hehasalso
oral-carebrands. SSLInternational,including beenaformulation
GroupMarketing&Innova- scientistforBoots
tionDirectorandStrategic HealthcareInternational.
AcquisitionsDirector.
S6 OTCbulletinWinnersSupplement8March2018
WINNERS OOTTC
HELENDARRACOTT ROBERTGILBERT VERAMALHOTRA
isanindependent wastheinauguralleaderof isHeadofMarketingUK
regulatoryand theBootsPharmaceuticals &ProductComms
advertisingconsultant team,establishingthebrand ManagerEUatIRI.
workingwiththeOTC andpipeline.Hewasalso
industryandpharmacy TechnicalDirectoratBoots
tomaximisethepotential HealthcareInternational
ofconsumerhealthand andCategoryGeneral
wellbeingproducts. ManagerforOTC/Vitamins
atBoots.Heisnowan
independentconsultant.
ROBDARRACOTT PATRICKGRICE STEPHENMANN
McIntoshHealthPartners. wasatC+Dfor30-plus isanexperienced
After10yearsleading years,withrolesasEditor pharmaceuticalphysician,
tradeassociation andProjectsDirector.He andhasspentthelast17
representationofcommunity hasextensiveexperience yearsdirectingtheswitch
pharmacy,heisnowa ofthepharmacysector, toself-medicationof
policyconsultantsupporting andnowofferspharmacy severalimportantgroups
innovationandexcellence consultancyservices, ofmedicines.Heisnow
inservicesandregulation. pharmacistandpharmacy anindependentconsultant
stafftrainingandeditorial totheconsumer
services. pharmaceuticalindustry.
JAMESDUDLEY STEVENHALL PAMMASON
isthefounderofthebusiness isSeniorInsight isCreativePartnerat
intelligencepublisher ManageratIRI. strategicandcreative
JamesDudleyManagement. consultancyMason&
Dudleyhasnearly40years Glyde.Shespentmore
ofexperienceinthe than15yearswith
pharmaceuticalsector advertisingagenciesEuro
andisawell-knownwriter, RSCGLifeandEuroRSCG
speakerandaninfluential London,whereshewas
strategicthinkerinthe GlobalCreativeDirector.
globalOTCindustry.
TIMDUMMER FIONAHAMMOND DAVIDMITCHELL
isCommercial&Strategy isManagingDirectorat After41yearswithJ&J,David
Director,Grocery, Hamell,afullservice establishedhisownhealth-
Health&BeautyatIRI. behaviourchangeagency, careconsultancyin2016,
specialisinginbehaviour providingabroadspectrum
changeresearch,patient ofclientswithadviceand
accessandretention, supportacrossallaspects
switch,clinicalrealworld, ofprescriptionandconsumer
creativecampaign healthcare,professionaland
generationandbranding. commercialmatters.Davidis
alsoTheUKHealth&Beauty
Association’sChairman.
AIDANFRY CHLOEHUMPHREYS-PAGE ROSMUNDAY
isEditorofGenerics isSeniorClientDirector isaspecialistOTC
bulletin,thebusiness atIRI. consultantwhohasspent
newsletterfortheglobal morethan20yearsinthe
genericandbiosimilar industry.Previously
medicinesindustries. CommercialManagerfor
SanofiAventis,sheoperates
acrossalldisciplinesfrom
manufacturingthrough
toconsumersales
andmarketing.
TOMGALLEN SHEILAKELLY DEIRDREMURPHY
isDeputyEditor wasCEOofthePAGB isManagingDirectorat
ofOTCbulletin, until2014.Shehasled Ketchum,aleadingglobal
theglobalnewsletter programmesinswitchand communicationsfirmwith
fortheglobalconsumer inadvertising,marketing operationsinmorethan
healthcareindustry. andpromotionofself-care. 70countriesacrosssix
Sheisanon-executive continents.Shehasover
boardmemberofQuantum 16yearsofexperience
Pharma,andconsultantto withKetchumworking
theWorldSelf-Medication acrossarangeofbrands
Industry(WSMI). andmarkets.
8March2018OTCbulletinWinnersSupplement–sponsoredby S7
OOTTC WINNERS
PETERMURPHY JAIMESILVESTER PETERVERNON
isHBADirector, isHeadofRetail workedininnovationforover
atIRI. Solutions&Gateways 20yearsatBootsHealthcare
atIRI. InternationalandUnilever.
Heheldseniorrolesinnew
productdevelopment,
marketingandoperations.
In2006,hefoundedAlberi,
whichinspiresclientsto
deliverstrategicallytargeted
innovationprogrammes.
SILVIANAVARRO NICKYSMITH DAVIDWALLACE
isSeniorInsight isfounderanddirectorof isDeputyEditor
ManageratIRI. marketingandcommunications ofGenericsbulletin,
consultancy,JungleCat thebusinessnewsletter
Solutions.Shehasover25 fortheglobalgeneric
years’experienceacross andbiosimilarmedicines
OTCmedicines,medical industries.
devicesandnutrition,mak-
ingunknownbrandsfamous,
launchingnewproductsand
creatingnewsandevidence-
ledcreativestrategies.
ANDREWNICHOLSON MATTSTEWART JUSTINWILKES
isCreativeDirectorof isEditorofOTCbulletin. isaDirectoratSpink,
Wordbird.Andrewhas Previouslyhewas aspecialisthealthcare
spentthepast29years BusinessEditorofthe communicationsconsultancy,
workinginhealth publication,whichisthe andChairoftheChartered
communications,pursuing businessnewsletterforthe InstituteofPublicRelations’
hispassionforgoodideas. globalconsumer Health&MedicalGroup.
Theseideashavepromoted healthcareindustry.
over100healthcarebrands.
JEROMEREINSTEIN LYNSEYSWEALES ANDYWINES
isFormerDirector ischiefexecutive isfounderofFuseBrands,
GeneraloftheWorld officerofSocialB,a acommercialinnovation
Self-MedicationIndustry UK-basedorganisation businessdevelopingnew
(WSMI)andPresidentof thathelpsinternational nutritionbrandlaunches,
ReinsteinAssociates. clientsusesocialmedia andauniquehealthcaree-
HehasservedinR&D andonlinemarketing commercebusiness,creating
managementforP&Gand effectively. newvalueforclientswiththeir
consultsonalltechnical digitallyengagedconsumers.
areasofOTCmedicines. HewasGeneralManagerof
MerckConsumerHealth.
MIKERICE NICKTHOMPSON
isaformerAssociate foundedRedif,aninterna-
EditorandPublisherof tionalmarketingandbusiness
OTCbulletin.MikeRice developmentconsultancyfor
“
hasreportedextensively OTCConsumerHealthand
onhowtheOTCindustry FMCG,in2010.Hewas
A special thanks to
hasdevelopedoverthe previouslyHeadofOTC
past25years. forSSLInternational,where
all of our judges for
hewonOTCMarketing
AwardsforworkonDurex,
giving us not just
FullMarksandMedised.
their time, but also
HARRIETSCORER LOUISEVEALE
qualifiedinmedicinein isaconsultantwhohas lending us their ”
1984.Shewasmedical spentmorethan20years
directoratWyethConsumer intheindustrychampioning considerable expertise.
Healthfor10yearsbefore creativityinhealthcare
becominganindependent communications. Matt Stewart
consultanttotheindustry.
Sheisnowamedicaladvisor
toClearcastandcommercial
radio’sadvertising
clearancebody,RACC.
S8 OTCbulletinWinnersSupplement8March2018
WINNERS OOTTC
GROCERY RETAIL PANEL
TheGroceryRetailPanelwasdrawnfromrepresentativesofthegrocery
sector. Judges were presented with a shortlist of general-sale brands
drawn up by OTC bulletin. They were asked to judge the contenders
on the basis of their experience with the brands in the grocery sector
during 2017.
THE GROCERY RETAIL PANEL
JUDGED THE FOLLOWING AWARD
nBestOTCPerformerOutsidePharmacy
Asda Costcutter
Sainsbury’s Tesco
OOOTTTCCC
SAVE THE DATE
MARKETING AWARDS
Next year’s
OTC Marketing Awards
Recognising the best of the British OTC Industry
will take place on
2019
Thursday 7 March 2019
8March2018OTCbulletinWinnersSupplement–sponsoredby S9
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