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About Importance of E Brand Trust Towards Customer Engagement in Digital Transformation
This document summarizes a research paper on the importance of e-brand trust on customer engagement in digital transformation. The paper aims to study the impact of e-brand trust on digital platforms and proposes avenues for future research. It conducted a literature review and found that while digital transformation provides opportunities, it also raises security and privacy concerns for customers that can undermine trust. The paper argues that trust is critical for digital connections, brand loyalty, and revenue, and that building trust across multiple digital touchpoints is challenging but important for customer retention.
Detailed Information
| Author: | ['aijbm'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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