Implicit Measures of Attitudes

306 Pages·2007·2.034 MB·English

by  Bernd Wittenbrink, Norbert Schwarz (eds.)

ebook
THE GUILFORD PRESS
IMPLICITMEASURESOFATTITUDES

Implicit Measures
of Attitudes
Edited by
BERND WITTENBRINK
NORBERT SCHWARZ
THE GUILFORD PRESS
New York London
©2007TheGuilfordPress
ADivisionofGuilfordPublications,Inc.
72SpringStreet,NewYork,NY10012
www.guilford.com
Allrightsreserved
Nopartofthisbookmaybereproduced,translated,storedin
aretrievalsystem,ortransmitted,inanyformorbyanymeans,
electronic,mechanical,photocopying,microfilming,recording,
orotherwise,withoutwrittenpermissionfromthePublisher.
PrintedintheUnitedStatesofAmerica
Thisbookisprintedonacid-freepaper.
Lastdigitisprintnumber: 9 8 7 6 5 4 3 2 1
LibraryofCongressCataloging-in-PublicationData
Implicitmeasuresofattitudes/editedbyBerndWittenbrink,NorbertSchwarz.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN-10:1-59385-402-1 ISBN-13:978-1-59385-402-7(hardcover)
1. Attitude(Psychology)—Testing.2. Socialpsychology—Research—Methodology.
I.Wittenbrink,Bernd.II.Schwarz,Norbert,Dr.phil.
HM1181.I462006
152.4028′7—dc22
2006020538
AAbboouutt tthhee EEddiittoorrss
About the Editors
Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the
Graduate School of Business and a member of the Center for Deci-
sionResearchattheUniversityofChicago.Hisresearchconcernsthe
roles that stereotypes and group attitudes play in social judgment
and behavior. Dr. Wittenbrink’s work has been published in, among
others, the Journal of Personality and Social Psychology, the Journal
of Experimental Social Psychology, and the Personality and Social
Psychology Bulletin. He serves as Associate Editor for the premier
journalinthefield,theJournalofPersonalityandSocialPsychology.
Norbert Schwarz, DrPhil, is Professor of Psychology, Research Pro-
fessor in the Survey Research Center and the Research Center for
Group Dynamics at the Institute for Social Research, and Professor
of Marketing in the Ross School of Business at the University of
Michigan. His research interests focus on human judgment and
cognition. Dr. Schwarz is a Fellow of the American Academy of Arts
andSciences,theAssociationforPsychologicalScience,andtheSoci-
ety for Personality and Social Psychology. His publications include
20 books and more than 200 journal articles and book chapters.
v

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Contributors
Mahzarin R. Banaji, PhD, Department of Psychology, Harvard
University, Cambridge, Massachusetts
John A. Bargh, PhD, Department of Psychology, Yale University,
New Haven, Connecticut
Galen V. Bodenhausen, PhD, Department of Psychology,
Northwestern University, Evanston, Illinois
John T. Cacioppo, PhD, Department of Psychology, University
of Chicago, Chicago, Illinois
Frederica R. Conrey, PhD, Department of Psychology, Indiana
University, Bloomington, Indiana
Jan De Houwer, PhD, Department of Psychology, University
of Ghent, Ghent, Belgium
Melissa J. Ferguson, PhD, Department of Psychology, Cornell
University, Ithaca, New York
Bertram Gawronski, PhD, Department of Psychology, University
of Western Ontario, London, Ontario, Canada
Anthony G. Greenwald, PhD, Department of Psychology, University
of Washington, Seattle, Washington
Tiffany A. Ito, PhD, Department of Psychology, University
of Colorado, Boulder, Colorado
Kristin A. Lane, MS, Department of Psychology, Harvard University,
Cambridge, Massachusetts
Agnes Moors, PhD, Fund for Scientific Research, Flanders, Belgium
vii
viii Contributors
Brian A. Nosek, PhD, Department of Psychology, University
of Virginia, Charlottesville, Virginia
Andreas Olsson, PhD, Department of Psychology, Columbia
University, New York, New York
Elizabeth A. Phelps, PhD, Department of Psychology, New York
University, New York, New York
Klaus Rothermund, PhD, Department of Psychology, University
of Jena, Jena, Germany
Norbert Schwarz, DrPhil, Institute for Social Research, University
of Michigan, Ann Arbor, Michigan
Denise Sekaquaptewa, PhD, Department of Psychology, University
of Michigan, Ann Arbor, Michigan
Eliot R. Smith, PhD, Department of Psychology, Indiana University,
Bloomington, Indiana
Patrick T. Vargas, PhD, Department of Advertising, University
of Illinois at Urbana–Champaign, Urbana, Illinois
William von Hippel, PhD, School of Psychology, University
of New South Wales, Sydney, Australia
Dirk Wentura, PhD, Department of Psychology, Saarland University,
Saarbrucken, Germany
Bernd Wittenbrink, PhD, Center for Decision Research, University
of Chicago, Chicago, Illinois