Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust

463 Pages·2004·1.41 MB·English

by  Marc J. Epstein

Cover

Implementing E-commerce Strategies : A
title: Guide to Corporate Success After the
Dot.com Bust
author: Epstein, Mark J.
publisher: Greenwood Publishing Group
isbn10 | asin: 027598463X
print isbn13: 9780275984632
ebook isbn13: 9780313052262
language: English
Electronic commerce, Strategic planning,
Business enterprises--Computer networks--
subject
Planning, Electronic commerce--Case
studies.
publication date: 2004
lcc: HF5548.32.E67 2004eb
ddc: 658.8/72
Electronic commerce, Strategic planning,
Business enterprises--Computer networks--
subject:
Planning, Electronic commerce--Case
studies.
Page i
Implementing E-Commerce Strategies
Page ii
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Page iii
Implementing E-Commerce Strategies
A Guide to Corporate Success after the Dot.Com Bust
MARC J. EPSTEIN
Page iv
Library of Congress Cataloging-in-Publication Data
Epstein, Marc J.
Implementing e-commerce strategies : a guide to corporate success after
the
dot.com bust / Marc J. Epstein
p. cm.
Includes bibliographical references and index.
ISBN 0-275-98463-X
1. Electronic commerce. 2. Strategic planning. 3. Business enterprises—
Computer networks—Planning. 4. Electronic commerce—Case studies.
I. Title: Implementing e-commerce strategies. II. Title.
HF5548.32.E67 2004
658.8′72—dc22 2004049568
British Library Cataloguing in Publication Data is available.
Copyright © 2004 by Marc J. Epstein
All rights reserved. No portion of this book may be
reproduced by any process or technique, without the
express written consent of the publisher.
Library of Congress Catalog Card Number: 2004049568
ISBN: 0-275-98463-X
First published in 2004
Praeger Publishers, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc.
www.praeger.com Printed in the United States of America
The paper used in this book complies with the
Permanent Paper Standard issued by the National
Information Standards Organization (Z39.48-1984).
10 9 8 7 6 5 4 3 2 1
Page v
Contents

Companies Profiled vii

Preface ix

I Increasing the Return on E-Commerce Investments 1

1 Characteristics of E-Commerce Success 3

2 Corporate and Functional E-Commerce Leadership 21

3 Formulating an E-Commerce Strategy 37

4 Organizational Structure and Design for E-Commerce 59

5 Management Systems for E-Commerce Success 75

6 Measuring the Payoffs of E-Commerce Investments 89

II Company Cases 109

7 Company Cases: B2C—Retail 113

8 Company Cases: B2C—Services 137

9 Company Cases: B2B 155

10 Achieving Success in E-Commerce 169
Page vi

Notes 177

Bibliography 189

Index 205
Page vii
Companies Profiled
Sector: Retail
Industry: Bookstores
Amazon
Barnes and Noble
Borders
Industry: Discount Retail
Wal-Mart
Kmart
Target
Industry: Luxury Retail
Nordstrom
Neiman Marcus
Ashford.com
Industry: Grocers
Tesco
Webvan and Homegrocer
D’Agostino’s-MWG
Industry: Office Supplies
Office Depot
Staples
Page viii
Sector: Services
Industry: Stockbrokers
Charles Schwab
Merrill Lynch
E*Trade
Industry: Consumer Banks
Wells Fargo
Bank of America
Bank One-Wingspan
Industry: Pharmacies
CVS
Walgreens
RiteAid-Drugstore.com
Industry: Postal Services
UPS
Federal Express
Sector: B2B
Industry: Computers
Dell