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Implementasi Analisis Swot Pada Strategi Marketing Penerbit Buku Di Kota Medan Azhari Akmal Tarigan PDF

16 Pages·2021·English
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by ['Andreas Dhimas']| 2021| 16 pages| English

About Implementasi Analisis Swot Pada Strategi Marketing Penerbit Buku Di Kota Medan Azhari Akmal Tarigan

This document discusses implementing a SWOT analysis on marketing strategies for book publishers in Medan City. It begins with an introduction to the competitive environment in business and importance of developing competitive advantages. It then discusses the book publishing industry and challenges from digital formats and piracy. The results of a SWOT analysis on three book publishers in Medan identified strengths in quality materials and direct sales to universities, and strategies to partner with national bookstores to expand distribution networks and access growing library demand. The document aims to understand marketing strategies, obstacles, and efforts to overcome obstacles for book publishers in Medan.

Detailed Information

Author:['Andreas Dhimas']
Publication Year:2021
Pages:16
Language:English
Format:PDF
Price:FREE
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