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About Impact of Social Media Marketing On Performance of Micro and Small Business
This document is a dissertation submitted to D. Y. Patil University in partial fulfillment of the requirements for a Master of Philosophy degree in Business Management. The dissertation examines the impact of social media marketing on the performance of micro and small businesses. It includes an introduction describing micro and small businesses and social media in India. It also reviews relevant literature on social media marketing and micro and small businesses. The dissertation then outlines the objectives, hypotheses, methodology, and future scope of the research study.
Detailed Information
| Author: | ['RajeshKumarJain'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 190 |
| Language: | English |
| Format: | |
| Price: | FREE |
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