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About Impact of Smartphone News Apps On Print Media - A Twin TAM Framework
1) The document discusses a study on the impact of smartphone news apps on print media magazines. 2) It proposes a conceptual model called the Twin TAM framework to study how usefulness and ease of use influences attitudes towards both news apps and print media, and how attitude differences create dissonance that impacts intention to use news apps. 3) The study aims to understand how readers view and decide between news technologies by surveying people about their usage of news apps versus print magazines.
Detailed Information
| Author: | ['IOSRjournal'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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