impact of kissan kerala on information empowerment of farmers of kerala bhagya vijayan palb ...

148 Pages·2015·6.8 MB·English

IMPACT OF KISSAN KERALA ON
INFORMATION EMPOWERMENT OF FARMERS OF
KERALA

BHAGYA VIJAYAN
PALB 3120

DEPARTMENT OF AGRICULTURAL EXTENSION
UNIVERSITY OF AGRICULTURAL SCIENCES
BENGALURU-560065
2015
IMPACT OF KISSAN KERALA ON
INFORMATION EMPOWERMENT OF FARMERS OF
KERALA

BHAGYA VIJAYAN
PALB 3120

Thesis submitted to the

UNIVERSITY OF AGRICULTURAL SCIENCES, BENGALURU
in partial fulfillment of the requirements
for the award of the degree of

MASTER OF SCIENCE (AGRICULTURE)

IN

AGRICULTURAL EXTENSION

BENGALURU JULY, 2015
Dedicated to

My beloved friend
(Late) Gangadhara C. N
DEPARTMENT OF AGRICULTURAL EXTENSION
UNIVERSITY OF AGRICULTURAL SCIENCES
BENGALURU - 560065

CERTIFICATE

This is to certify that the thesis entitled “Impact of KISSAN KERALA on Information
Empowerment of farmers of Kerala” submitted in partial fulfillment of the
requirements for the degree of Master of Science (Agriculture) in Agricultural
Extension to the University of Agricultural Sciences, Bengaluru is a record of research
work carried out by Ms. BHAGYA VIJAYAN, I.D. No. PALB 3120 under my guidance
and supervision and no part of the thesis has been submitted for the award of any other
degree, diploma, associate ship, fellowship or any other similar titles.

Bengaluru
July, 2015 Dr. N.R. GANGADHARAPPA

Major Advisor
Professor and Head
Department of Agricultural Extension
UAS, GKVK, Bengaluru

APPROVED BY:

Chairperson : ___________________________
(N.R. GANGADHARAPPA)

Members: 1. ___________________________
(N. RAJANNA)

2. ___________________________
(S.V. SURESHA)

3. ___________________________

(G.B. MALLIKARJUNA)
ACKNOWLEDGEMENT
In every one’s life, the day arises when one has to shape the feelings in words.
Sometimes, the words become unable to express the feelings of the mind, because, the
feelings of heart are beyond the reach of the words. While completing this manuscript, so
many memories have rushed through my mind which is full of gratitude to those who
encouraged and helped me at various stages of this research. It gives me immense
pleasure to record my feelings at this place.

I wish to express my sincere gratitude and respect to Dr. N.R.
GANGADHARAPPA Professor and Head, Department of Agricultural Extension, UAS,
GKVK, Bengaluru for his esteemed stewardship, enabling guidance, cherishable
counselling and personal affection for which I am greatly indebted to him. It was really a
great pleasure and privilege for me to be associated with him during my M. Sc. Degree
Programme.

It gives me immense pleasure to express my heartfelt thanks to the members of my
advisory committee Dr. N. Rajanna, Head, Agricultural technology Information Centre,
University of Agricultural Sciences, Bengaluru, Dr.S.V.Suresha, Coordinator, Bakery
Training Unit, Directorate of Extension, Hebbal, Dr.G.B.Mallikarjuna, Professor,
Department of Statistics, University of Agricultural Sciences, Bengaluru, for their
valuable counsel, note-worthy guidance and cordial cooperation during the course of
investigation.

I thank all the teachers of the Department of Agricultural Extension, UAS, GKVK,
Bengaluru for their valuable suggestions and support during the degree programme.

The thesis must surely bear the imprint of the love and affection showered on me
by my family members. I want to extend my appreciation to my parents for their
boundless love, needy inspirations like showers to a drying crop and for their unshakable
confidence in me. I am greatly beholden of vocabulary and owe deep sense of honour to
my beloved Parents Shri. R. Vijayan and Smt. Nirmala Vijayan, sister Chitra Vijayan,
brother-in-law Deepu J. Arackal, cousins Aparna, Advaith, Sateesh, brother Arun Prasad
for their endurance, abundant love and affection, moral encouragement, constant support
and personal sacrifice during the academic carrier.

I use this opportunity to sincerely thank my dearest classmates Supriya, Miarka,
Sushma, Nishitha, Shivani, Asha, Gangadhara, Sunil, Bangarappa, Rahul and Tanveer
for their lovely friendship, help and care and for making the two year study very much
enjoyable and memorable.
On a personal note I am thankful to my friends Nithya, Ammu, Meenu, Greeshma,
room mates: Nisha and Manasa , juniors Aswathy and Vidya for their constant support
and words of encouragement.

Words could not help me when I need to thank my dear friends of Kochu Keralam,
beloved seniors Karthika chechi, Anusha chechi, Prabha chechi, Gayathri chechi, Sneha
chechi, Parvathy chechi and co- batchmates Hima, Anjali, Rakesh and Divya for the
great support they gave me.
I fondly thank my senior friends Preethi dhee, Sunitha dhee, Mahantesh sir,
Biradhar bhayya and Vinay bhayya for their support encouragement and timely help.
I am overwhelmed with gratitude to Agricultural officers of the study area and
farmer friends without whose whole hearted co-operation, this study would not have been
fruitful.

……………any omission in this brief acknowledgement does not mean lack of gratitude.

BENGALURU
JULY, 2015 (BHAGYA VIJAYAN)
IMPACT OF KISSAN KERALA ON INFORMATION
EMPOWERMENT OF FARMERS OF KERALA

BHAGYA VIJAYAN
ABSTRACT

The study has been conducted during the year 2014-2015 in Allapuzha and
Thrissur districts of Kerala. From the project area, 240 user-farmers of and 40 non-user
farmers were selected from eight villages. The findings of the study revealed that in case
of user-farmers four dimensions of Information Empowerment such as Information
Seeking (62.08%), Information Storage (52.08%), Information Evaluation (51.67%) and
Information Utilization (57.08%) have contributed medium level while in case of non-
user farmers the dimensions have recorded low level: Information Seeking (47.5%),
Information Storage (82.5%), Information Evaluation (72.5%) and Information
Utilization (42.5%). 50% of the user-farmers had high level of Information
Empowerment, 45% had medium level and 5% had low level. In case of non-user farmers
37% had low level, 33% had medium level and 30% had high level of Information
Empowerment. Knowledge level of user-farmers about KISSAN KERALA was found to
be 65% high, 33% medium and 2% low. 59% of the non-user farmers were having
medium, 30% had high and 11% had low level of knowledge. Attitude of user-farmers
towards KISSAN KERALA was found to be 56% high, 42% medium and 2% low. 38%
of the non-user farmers were having medium, 38% had low and 24% had high level of
attitude. The results have revealed that majority of the user-farmers belonged to middle
aged (52.92%), 56.67% had agriculture as their main occupation, medium level of
scientific orientation (59.58%), innovation proneness (50%), and cosmopoliteness
(49.58%). The major constraint was ineffective feedback system and suggestion offered
was to strengthen it.

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CONTENTS

CHAPTER TITLE Page No.

I INTRODUCTION 1-10

II REVIEW OF LITERATURE 11-22

III METHODOLOGY 23-35

IV RESULTS 36-66

V DISCUSSION 67-77

VI SUMMARY 78-82

VII REFERENCES 83-90

APPENDICES