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About Imc Lecture Notes Lecture Notes All
This document provides an overview of integrated marketing communications (IMC) and related concepts: 1) IMC recognizes the value of a comprehensive marketing communications plan that evaluates the strategic roles of advertising, direct marketing, sales promotion, public relations, and other disciplines. 2) The marketing process involves situation analysis, objective setting, target market selection, developing the marketing mix of product, price, place, and promotion. 3) IMC combines various communication disciplines to provide clarity, consistency, and maximum impact through an integrated plan.
Detailed Information
| Author: | ['Annie Way'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 75 |
| Language: | English |
| Format: | |
| Price: | FREE |
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