Table Of ContentPraiseforImaginationFirst:unlockingthepowerofpossibility
‘‘ImaginationFirstoffersablueprintfortappingintothepowerof
imagination,whichisthecoreofinnovation.Tomaintainour
competitiveedge,weneedtobalanceinstruction,encouragingour
childrentobecreativeandtodeveloptheirimaginations.Every
studentshouldbeinaclassroomwhereinvestigating,questioning,
anddiscoveringareinherentlypartofthecurriculum.Intoday’s
economy,theseskillsareessentialforsuccessandcontinuedworld
leadershipinthe21stcentury.’’
—JohnI.Wilson,executivedirector,NationalEducation
Association
‘‘ImaginationFirstisawonderfullywrittenbookthatmakesa
powerfulcaseforhowmuchweowetoimagination.Anditisfullof
detailed,usefulsuggestionsforhowtoreleasethatpowerfulforcein
eachofus.Itcouldn’tbemoretimely!’’
—MihalyCsikszentmihalyi,director,TheQualityofLifeResearch
Center
‘‘Drawingfromliterature,thelatestscience,andawidearrayof
real-worldexamples,ImaginationFirstshinesamuch-needed
lanternintotheblackboxofthecreativeprocess.Foranyone
interestedinsucceedingintoday’simaginationeconomy,thistimely
bookoffersanexpansiveandaccessibletoolbox.’’
—DanielH.Pink,authorofAWholeNewMindandTheAdventures
ofJohnnyBunko
‘‘ImaginationFirstisanexcellentprimerforeveryone:business
leaders,scientists,inventors,younameit.The‘‘real-world’’practices
Ifoundhereareinvaluable,supportedbycasestudiesineducation,
thearts,business,andsports.Theauthorsdemonstratethatthereisa
reservoirofimaginationineachandeveryoneofuswaitingtobe
tappedinordertosucceed—andexcel—inthiscompetitiveworld.
Anincrediblebook.’’
—BenSilverman,co-chairmanofNBCEntertainmentand
UniversalMediaStudios
‘‘Imagination—weallwantmoreofit.Thequestionis,canweteach
it,andifso,how?EricLiuandScottNoppeBrandonansweryes,and
theychartthewayinthisengaginganddelightfulbook.Ourkidswill
bethebetterforit!’’
—JoelI.Klein,chancellor,NewYorkCityDepartmentofEducation
‘‘Thisisawonderfulbookaboutopeningourminds,bytwowriters
whounderstandwellwhatislikelytoclosethem.Eachchapter
demonstrateshowtobreakthebondsofunseenassumptions,by
‘rinsingoutexpectations,’redesigningspacestosupportgenerative
conversations,creatingnewnarratives,andmuchmore.Each
chapterisjustlongenoughtodeliveramind-poppingideaandjust
shortenoughtokeepusfromgettinglostinourusualthoughts.’’
—RosamundZander,authorofArtofPossibility,familytherapist,
executivecoach
‘‘ImaginationFirstunlocksthesecretsofthemostimportantaspect
ofhumanconsciousnessandwillbeavaluableaidtoanyonewishing
tounfoldtheirpotentialforcreativity.’’
—DeepakChopra,authorofReinventingtheBody,Resurrecting
theSoul
i m a g i n a t i o n
f i r s t
i m a g i n a t i o n
f i r s t
unlocking the power of possibility
Eric Liu and
Scott Noppe-Brandon
Copyright©2009byJohnWiley&Sons,Inc.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData
Liu,Eric.
Imaginationfirst:unlockingthepowerofpossibility/EricLiuandScott
Noppe-Brandon.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-38248-6(cloth)
1. Imagination.2. Creativethinking.3. Originality.I. Noppe-Brandon,Scott.II.
Title.
BF408.L742009
153.3--dc22
2009023241
PrintedintheUnitedStatesofAmerica
FirstEdition
HBPrinting 10987654321
Contents
Acknowledgments xi
LincolnCenterInstitute xv
TheAuthors xix
PartOne • ThePremise 1
Introduction 2
What, Why, and How 18
PartTwo • ThePractices 41
Practice 1 • Make Mist 42
Ready,getstill,go
Practice 2 • Leave the Campfire 46
Knowyourenemy:itisyou,scared
Practice 3 • Flip What’s Foolish 52
Makeitwisetobefoolish,andeveryfoolwillgenerate
wisdom
Contents (continued)
Practice 4 • Make Way for Awe 58
Nurturehumilityandthewonderthatcomeswithit
Practice 5 • Reinvent the Wheel 64
Bewillingtogivebackthegivens
Practice 6 • Think Inside the Box 68
Makegreedy,gratefuluseoflimits
Practice 7 • Hoard Bits 74
Collectobsessively;sift;trustthattherightbits
willemerge
Practice 8 • Mix Your Metaphors 80
Changethemetaphorsthatframeyourreality
Practice 9 • Renew Your Narrative 84
Askwhetheryourstorystillservesyou
Practice 10 • Untie Your Tongue 90
Talkaboutyourworkwithsomeonewhodoesn’t
understandit
Practice 11 • Swap Bodies 94
Loseyourselfinarole
Practice 12 • Make a Gap 100
Obscurepartofthepicture
Contents (continued)
Practice 12.5 • Finish the Story 106
Maketheendingopen-ended
Practice 13 • Chunk It 108
Showhowsmallitallstarts
Practice 14 • Don’t Blink 114
Snapinslowmotion;seehowyougetprimedfordecision
Practice 15 • Cloud Appreciation 118
Searchoutambiguityandsitwithit
Practice 16 • Spotlight Off, Lantern On 124
Tradesharpfocusforfull-fieldawareness
Practice 17 • Play Telephone 128
Engageinmeaning-laundering
Practice 18 • Help Out a Boobonian 132
Makeeverytaskaquest
Practice 19 • Teach Nonzero Math 138
Expandthepiebeforedividingit
Practice 20 • Microexperiment 142
Testyourhunchesplayfully
Practice 21 • Rewrite History 146
Turn‘‘whatwould’vebeen’’into‘‘whatcouldbe’’
Description:When imagination becomes habit, it can transform your work and your lifeThe best corporations know that innovative thinking is the only competitive advantage that cannot be outsourced. The best schools are those that create cultures of imagination. Now in paperback, Imagination First introduces a wi