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About IKEA Value Chain Analysis
Ingvar Kamprad created IKEA in 1943 in Sweden. It is now the largest furniture retailer worldwide with over 200 stores globally. IKEA uses a value chain analysis to understand how product value is created. The primary activities include inbound logistics through suppliers, operations through manufacturing facilities, outbound logistics of self-service and flat-pack furniture, and marketing through catalogs and stores. Support activities include procurement, technology development, human resource management, and company infrastructure.
Detailed Information
| Author: | ['Ana Albasini'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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