Igniting a new ageless Paradigm

13 Pages·2013·1.19 MB·English

by  Helen Foster

IGNITING A NEW AGELESS PARADIGM
Helen Foster, Foster Strategy, LLC

[email protected]
[phone]
ULI – March 22, 2013
AN AGING POPULATION
OUTLOOK & OPPORTUNITIES
The 50+ Market is EVERYONE’S MARKET
Persons 50+ control over 75% of the nation’s financial

assets, AND they represent half of all U.S. homeowners.
The number of Americans aged 45-64 – who will reach

65 over the next two decades – increased by 31% during
this decade.
Over one in every eight (or 13.1%) of the population is

65+. The ratio increases to one in five as the last Boomers
turn 65 in 2029.
Persons reaching age 65 have an average life expectancy

of an additional 18.8 years.
AGE-QUALIFIED HOUSING
THE 55+ HOUSING CONTINUUM
INDIVIDUAL CHOICES FAMILY CHOICES
Independent Assisted Living
Nursing
Age-Targeted Age-Qualified
CCRC “Congregate” or
Care
Community Community
Living Alzheimer’s Care
Active Adult Service Enriched
Entry 55-75 55-75 70-85 70-90 80-90 80-90
Ages
µ=Approx 60 µ=Approx 65 µ=Approx 78 µ=Approx 82 µ=Approx 84 µ=Approx 85
Peer-to-peer recreation/companionship
Senior/Community Centers or Clubhouses
55+ Lifestyle Programming
Lifelong Learning
AQ communities
55+ Fitness/Wellness
promote quality
Universal Design
of life …
Home Security
Coordination of Home Maintenance
55+ Transportation
Smart Home Technologies
Health Monitoring
Home Health
Long-term Care
Foster Strategy, LLC - 10/12
Peer-to-peer recreation/companionship
Senior/Community Centers or Clubhouses
55+ Lifestyle Programming
Lifelong Learning
ALL housing is
55+ Fitness/Wellness
becoming more
Universal Design
“livable”!
Home Security
Coordination of Home Maintenance
55+ Transportation
Smart Home Technologies
Health Monitoring
Home Health
Long-term Care
Foster Strategy, LLC - 10/12
LIVABILITY
As Community Livability increases,
it could weaken demand for age-qualified developments.
Foster Strategy, LLC - 10/12
THE “SMALL” MARKET FOR AQ …
A “BIG” CONSIDERATION
Age-qualified housing developers serve only a

tiny fraction of the age-qualified audience …
3%, 5% (7% of people over 75 - NIC)
90% of consumers plan to “age in place” in a

traditional home versus move to an age-qualified
community
(AARP, 2011)

RANCHO MISSION VIEJO
Rancho Mission Viejo will

ultimately consist of 14,000
“You have to go
homes in South Orange County –
out on a limb
6,000 of which will be age-
sometimes, because
qualified 55+.
that is where the
First phase will be released for
fruit is.” 
sale in July … “an opening 22

Will Rogers
years in the making.”
Consideration, commitment, and

collaboration …
EXPLORING BEST PRACTICES
INFORMING A NEW APPROACH
Active Adult Retirement Masterplan Relevant Hospitality Best Places to
Developments Communities Developments Developments Live/Retire

- The Villages - Willow Valley - - Canyon Ranch - Portland, OR
- Trilogy (Lancaster, PA) Seaside/Watercolor
- Cooper Wellness - Boulder, CO
- Del Webb (FL)
- Kisco
- The Woodlands - Miraval/Andrew - New Orleans. LA
(Carlsbad HQ)
(TX) Weil - MetLife/AARP
- Greystone - Solavita (FL)
Communities (Dallas,
- Pulte
TX HQ)
- Shea
- Erickson
Communities