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About Ib Business Management Exam Style Marketing Questions
The document discusses market research conducted by Le Sportif, a sports club in Paris facing new competition. It provides examples of qualitative and quantitative market research methods used by Le Sportif, including focus groups and questionnaires. Le Sportif's market research found customers were interested in family programs. In response, Le Sportif introduced family memberships, family classes, and a coffee shop to target the family market. The strategies aim to give Le Sportif a unique position and differentiate it from competitors.
Detailed Information
| Author: | ['alex.dumphy777'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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