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About IAB Mobile Ad Formats 190710
This document summarizes prevailing mobile in-application advertising formats based on a survey of IAB member companies. Key findings include: 1) Banner sizes are mostly consistent at 300x50 or 320x50 pixels across smartphone platforms. Full screen formats are typically 320x480 pixels. 2) Expandable ad formats vary widely between platforms and publishers. 3) Specific to platforms, iPhone/iPod Touch supports the most diverse ad sizes, while formats for Android and Blackberry are consistent with smartphones generally. Formats for the newer iPad platform remain diverse in the early stages.
Detailed Information
| Author: | ['derekmerrill'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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