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IAB Mobile Ad Formats 190710 PDF

10 Pages·2011·English
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by ['Arvind Tripathy']| 2011| 10 pages| English

About IAB Mobile Ad Formats 190710

The document provides an overview of prevailing mobile in-application advertising formats based on a survey of 14 IAB member companies. Some key findings include: - Banner sizes are becoming more harmonized, with 300x50 and 320x50 being most common. - Full screen formats also show consistency, with 320x480 being supported across platforms. - Expandable ad formats vary widely between platforms currently. - File weight requirements for banners range from 5KB to 15KB depending on the publisher. The document aims to highlight areas of consistency emerging between platforms as well as differences, in order to help marketers and agencies plan cross-platform in-app campaigns.

Detailed Information

Author:['Arvind Tripathy']
Publication Year:2011
Pages:10
Language:English
Format:PDF
Price:FREE
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