hybrid tomato and okra

102 Pages·2016·1.25 MB·English

A STUDY ON MARKET POTENTIAL
OF SEED BUSINESS OF VEGETABLE
(HYBRID TOMATO AND OKRA) IN
PUNE DISTRICT OF
MAHARASHTRA STATE

PANKAJ VIJAY JADHAO

B.Sc. (Ag.)

MASTER OF BUSINESS ADMINISTRATION
(AGRIBUSINESS MANAGEMENT)

2012
A STUDY ON MARKET POTENTIAL OF
SEED BUSINESS OF VEGETABLE (HYBRID
TOMATO AND OKRA) IN PUNE DISTRICT
OF MAHARASHTRA STATE
BY
PANKAJ VIJAY JADHAO
B.Sc. (Ag.)

PROJECT REPORT SUBMITTED TO THE ACHARYA N. G. RANGA
AGRICULTURAL UNIVERSITY IN PARTIAL FULFILMENT
OF THE REQUIREMENTS FOR THE AWARD OF THE
DEGREE OF

MASTER OF BUSINESS ADMINISTRATION
(AGRIBUSINESS MANAGEMENT)

CHAIRPERSON: Dr. ALDAS JANAIAH

SCHOOL OF AGRIBUSINESS MANAGEMENT
COLLEGE OF AGRICULTURE
RAJENDRANAGAR HYDERABAD-500 030.
ACHARYA N. G. RANGA AGRICULTURAL UNIVERSITY

2012

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DECLARATION

I, PANKAJ VIJAY JADHAO hereby declare that the project report entitled “A
STUDY ON MARKET POTENTIAL OF SEED BUSINESS OF VEGETABLE
(HYBRID TOMATO AND OKRA) IN PUNE DISTRICT OF MAHARASHTRA
STATE” Submitted to the Acharya N.G. Ranga Agricultural University for the
degree of Master of Business Administration is the result of the original work done by
me. I also declare that no material contained in the project report has been published
earlier in any manner.

Place: Hyderabad (PANKAJ VIJAY JADHAO)
Date: I. D. No. RMBA/10-18

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CERTIFICATE

Mr. PANKAJ VIJAY JADHAO has satisfactorily prosecuted the course of project
and that the report entitled “A STUDY ON MARKET POTENTIAL OF SEED
BUSINESS OF VEGETABLE (HYBRID TOMATO AND OKRA) IN PUNE
DISTRICT OF MAHARASHTRA STATE” submitted is the result of original work
and is of sufficiently high standard to warrant its presentation to the examination. I also
certify that neither the project report nor its part thereof has been previously submitted
by him for a degree of any University.

Date: Chairperson
(Dr. ALDAS JANAIAH)

iii
CERTIFICATE
This is to certify that the project report entitled “A STUDY ON MARKET
POTENTIAL OF SEED BUSINESS OF VEGETABLE (HYBRID TOMATO AND
OKRA) IN PUNE DISTRICT OF MAHARASHTRA STATE” submitted in partial
fulfilment of the requirements for the degree of ‘Master of Business Administration in
Agribusiness Management’ of the Acharya N. G. Ranga Agricultural University,
Hyderabad is a record of the bonafide original work carried out by Mr. PANKAJ
VIJAY JADHAO under our guidance and supervision.
No part of the project report has been submitted by the student for any other
degree or diploma. The published part and all assistance received during the course of
investigations have been duly acknowledged by the author of the project report.
Project report approved by the Student Advisory Committee

Chairman : Dr. ALDAS JANAIAH
Professor and Head
SABM
College of Agriculture
Rajendranagar, Hyderabad – 500030

Member : Dr. P. RADHIKA
Assistant Professor
SABM
College of Agriculture
Rajendranagar, Hyderabad – 500030

Member : Dr. M.H.V. BHAVE
Assistant Professor
Department of Statistics & Mathematics
College of Agriculture
Rajendranagar, Hyderabad – 500030

Date of final viva-voce:

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ACKNOWLEDGEMENT
I gracefully record my profound sense of gratitude and regards to the chairman
and major advisor, Dr. Aldas Janaiah, Profssor and Head, School of Agribusiness
Management, Rajendranagar, Acharya N.G Ranga Agricultural University for his
invaluable suggestions and meticulous and continuous guidance throughout the period
of the study.
I deem it a proud privilege to express my highest veneration and respectful
gratitude to Member of Advisory Committee, Dr. P. Radhika, Assistant Professor,
School of Agribusiness Management, College of Agriculture, Rajendranagar, Acharya
N.G Ranga Agricultural University for her unbounded affection, cheerful assistance
and encouragement during my course of study.
I equally owe my deep sense of gratitude to Sri. M.H.V. Bhave, Assistant
Professor, Department of Statistics and mathematics and member of my Advisory
Committee for his invaluable guidance, suggestions and support during my course of
study.
I pay my heartfelt regards to Dr. Seema Professor, School of Agribusiness
Management, College of Agriculture, Rajendranagar, ANGRAU for her generous help,
and valuable guidance during the course of study.
I would like to express my heartfelt thanks to Nuziveedu Seeds Ltd. management
specially Mr. Y. Sudheer Kumar (Dy. General Manager – HR, Hyderabad) and Mrs.
Padmini Bal (Marketing Management Trainee, Hyderabad) for giving me the
opportunity of having a real time experience of working with a professional corporate
organization .
My heartfelt thanks to Mr. S. Rajput (Senior Area Manager, Marketing) his
guidance in the project is invaluable. Thanks also go to other Marketing officers and
Field Assistants of respective areas whose constant support throughout the project
provided the required momentum to the project.
I owe a deep sense of honour, regards and cordial love to my parents
Shri. Vijay Jadhao and Smt. Kusum Jadhao and other family members and all near
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and dear ones for their affection, persistent encouragement and moral support
throughout my life.
It will be a great lapse on my part if I fail to extend my best regards to all my
teachers and well wishers who have contributed in building up my present status. I also
thank to the staff of School of Agribusiness Management for their help during my
project work.
My acknowledgement would be incomplete and meaningless without thanks to
my friends Imad, Amol, Rohit, Yuvraj, Namrata, Shubhangi, Bhavna, Karuna,
Monika, Purushottam, Chirag, Vivek, Shifa, Richa, Doni and Sandip for their
voluntary help, mood refreshing gossip which helped me in completing the project
work. I wish to extend my thanks to one and all those have contribution even in a small
way in the completion of my project work.
Finally I am very much thankful to Acharya N. G. Ranga Agricultural
University and ICAR for the financial support received during the course of
investigation.

Date: (Pankaj Vijay Jadhao)

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CONTENTS
Chapter Title Page No.
I INTRODUCTION 1-12
II REVIEW OF LITERATURE 13-24
III MATERIAL AND METHODS 25-40
IV RESULTS AND DISCUSSION 41-65
V SUMMARY AND CONCLUSION 66-72
LITERATURE CITED
APPENDICES

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LIST OF TABLES
Table No. Title Page No.
1.1 Major Tomato producing countries in the world 5
1.2 Area, Production and Productivity of Tomato in India 6
1.3 Area, Production and Productivity of Tomato in Maharashtra 7
1.4 Area, Production and Productivity of Tomato in Pune 7
1.5 Major Okra producing countries in the world 8
1.6 Area, Production and Productivity of Okra in India 9
1.7 Area, Production and Productivity of Okra in Maharashtra 1 0
1.8 Area, Production and Productivity of Okra in Pune 10
3.1 List of selected mandals and villages in the study area 27
3.2 Demographic details of Pune District 32
3.3 Land use pattern in Pune district 34
3.4 Soil types and their indentified location within Pune district 35
3.5 Research collaboration 38
3.6 Product profile 39
4.1 Age Profile of the sample farmers 41
4.2 Educational status of sample farmers 42
4.3 Land holding pattern of the sample farmers 43
4.4 Compounded annual growth rates of major vegetables 44
Farmers’ response with regard to the various attributes 46
4.5
considered during selection of hybrid varieties of vegetables
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Farmers’ expectations with regard to various attributes in 47
4.6
hybrid varieties of tomato
4.7 Farmers’ preference for the 4 hybrid varieties of tomato 49
Farmers’ expectations with regard to various attributes in 51
4.8
hybrid varieties of okra
4.9 Farmers’ preference for the 4 hybrid varieties of okra 53
Sales-volume data and market share of major companies in 55
4.10
hybrid tomato seed market
Sales-volume data and market share of major companies in 56
4.11
hybrid okra seed market
Performance of the most popular varieties of major seed 58
4.12
companies
Performance of the most popular varieties of major seed 59
4.13
companies
Market potential of hybrid tomato and okra with respect to 62
4.14
area

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