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Hybrid Marketing E-Book PDF

55 Pages·2015·English
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by ['Abhisek Samanta']| 2015| 55 pages| English

About Hybrid Marketing E-Book

The document provides resources to help marketers improve their multi-dimensional marketing skills. It begins with an introduction from Jason Miller about how marketing has changed with the rise of digital technologies. He notes that successful modern marketers must be hybrid marketers who integrate old and new marketing channels into a cohesive strategy. The document then provides a table of contents and populates sections with resources for marketers. The first section focuses on improving content marketing versatility and provides 10 resources related to content planning, execution, and evaluation. The second section focuses on increasing social media marketing IQ and provides 10 resources grouped into sections for marketers of all experience levels, covering topics like social media strategy, best practices, and evaluation.

Detailed Information

Author:['Abhisek Samanta']
Publication Year:2015
Pages:55
Language:English
Format:PDF
Price:FREE
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