Table Of ContentHuman-Centred Systems in the Global Economy
ARTIFICIAL INTELLIGENCE AND SOCIETY 
Series Editor: KARAMJIT S. GILL 
Knowledge, SkiII and Artificial InteIIigence 
Bo Goranzon and Ingela losefson (Eds.) 
Artificial InteIIigence, Culture and Language: 
On Education and Work 
Bo Goranzon and Magnus Florin (Eds.) 
Designing Human-centred Technology: A Cross-disciplinary 
Project in Computer-aided Manufacturing 
H.H. Rosenbrock (Ed.) 
The Shape of Future Technology: 
The Anthropocentric Alternative 
Peter BrOdner 
Crossing the Border: The Social and Engineering Design of 
Computer Integrated Manufacturing Systems 
1. Martin Corbett, Lauge Baungaard Rasmussen and 
Felix Rauner 
Artificial Intelligence and Human Institutions 
Richard Ennals 
Dialogue and Technology: Art and Knowledge 
Bo Goranzon and Magnus Florin (Eds.) 
Understanding the Artificial: 
On the Future Shape of Artificial Intelligence 
Massimo Negrotti (Ed.) 
Computer-aided Manufacturing and Women's Employment: 
The Clothing Industry in Four EC Countries 
Swasti Mitter (Ed.) 
Connectionism in Context 
Andy Clark and Rudi Lutz (Eds.)
Yuji Masuda (Ed.) 
Human-Centred  Systems 
in  the  Global  Economy 
Proceedings from the International Workshop on 
Industrial Cultures and Human-Centred Systems 
held by Tokyo Keizai University in Tokyo,  1990 
With Introduction by Mike Cooley 
With 20 Figures 
Springer-Verlag 
London Berlin Heidelberg  New York 
Paris Tokyo Hong Kong 
Barcelona Budapest
Yuji Masuda, BA, BE, ME 
Faculty of Business Administration 
Tokyo Keizai University 
1-7 Minami-cho 
Kokubunji-Shi 
Tokyo 185, Japan 
British Library Cataloguing in Publication Data 
Human-Centred Systems in the Global Economy: Proceedings from the 
International Workshop on Industrial Cultures and Human-Centred Systems held 
by Tokyo Keizai University in Tokyo, 1990. - (Artificial Intelligence and Society 
Series) 
I. Masuda, Yuji II. Series 
006.3 
Library of Congress Cataloging-in-Publication Data 
International Workshop on Industrial Cultures and Human Centred 
Systems (1990 : Tokyo, Japan) 
Human centred systems in the global economy: proceedings from the 
International Workshop on Industrial Cultures and Human Centred 
Systems, held by Tokyo Keizai University in Tokyo, May 1990 1 Yuji 
Masuda (ed.) ; with introduction by Mike Cooley. 
p.  cm.  -- (Artificial intelligence and society) 
Includes bibliographical references. 
ISBN-13: 978-3-540-19745-4  e-ISBN-13: 978-1-4471-1967-8 
DOl: 10.1007/978-1-4471-1967-8 
I. Industrial sociology--Congresses. 2. Technology--Social 
aspects-Congresses.  I. Masuda, Yuji, 1938- II. Tokyo Keizai 
Daigaku.  1Il. Title.  IV. Series. 
HD6952.I58  1990  92-10114 
306.3 '6--dc20  CIP 
Apart from any fair dealing for the purposes of research or private study, or 
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@Springer-Verlag London Limited 1992 
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34/3830-543210 Printed on acid-free paper
Preface 
This  book  originates  from  an  international  workshop  held  in 
Tokyo in May  1990 on Industrial Cultures and Human-Centred 
Systems.  The  workshop  brought  together  researchers  and 
practitioners  from  Japan,  Europe,  South  East  Asia,  Eastern 
Europe,  Soviet  Union,  and  North  America  in  the  areas  of 
industrial and  production cultures,  human-centred  systems  and 
anthropocentric  technologies,  organisational  innovation, 
technological change and working life issues.  The workshop also 
discussed  contextual  issues  of  industrial  culture,  society  and 
technology,  technology  and  the citizen  in the modern society, 
technology and knowledge transfer. 
The  workshop  was  organised  as  part  of  the  centenary 
celebrations of the Tokyo Keizai  University, and  was the first 
workshop on human-centred systems in Japan.  The interest in 
industrial  cultures,  globalisation,  and  technology  shaping  is 
increasing  not  only  in  Europe  but  also  in  Japan  and  North 
America.  The present volume is a contribution to the widening of 
the European debate on human-centred manufacturing systems to 
broader issues of industrial cultures,  economic  competitiveness 
and globalisation of knowledge.  The international debate on these 
issues is covered in the international journal, AI & Society, and its 
sister  book  series  on Anificial Intelligence  and  Society.  The 
interest in  societal  and  cultural  issues  in  the volume is  also  a 
reflection of the current European debates on human-centred ness 
and  sustainable systems  design,  social  and  cultural  shaping of 
technology, information technology and social citizenship. 
The  contributions  to  the  volume  vary  in  their  styles  of 
articulation and presentation, and have been largely left in their 
original form so as to reflect the cultural diversity and research 
traditions  of the  contributors.  I  very  warmly  appreciate  the 
support and advice given by Karamjit S. Gill and Mike Cooley in 
bringing out this volume.  The SEAKE Centre researchers Jim 
Thorpe, John GffiZe, David Smith assisted by Harinder Gill have 
supported me in coordinating the editing and the production of the 
manuscript.  I  am  indebted  to  Tokyo  Keizai  University  for 
sponsoring the workshop and this book. 
Tokyo  Yuji Masuda 
November 1991
Introduction 
Mike Cooley 
The term human-centred was first used in 1976 when I described 
'telechiric devices' which respond to human skill and ingenuity 
and did not objectivise or marginalise human capacities.  They 
were,  therefore,  in  the  Heidegger  sense,  tools  rather  than 
machines.  The term arose in the rich and diverse context of the 
Lucas Workers' Plan for socially useful, sustainable technologyl. 
The Plan caused  quite a stir at that time  and  was  met  with 
incredulity by those who should have known better. 
In  order to  demonstrate  in practice what  might be possible, 
projects and prototypes were developed to demonstrate different 
aspects of the Plan.  Many of the products proposed at that time 
are being manufactured worldwide as the growing consciousness 
of environmental issues requires a dramatic realignment of what 
we perceive economic feasibility to be. 
Demonstrating the wider concepts of human-centredness proved, 
however, to be much more difficult.  It was not until 1983 that a 
multidisciplinary team of engineers, social scientists, philosophers 
and academics, linked with industrialists in Denmark, Germany 
and  Britain  approached  the  EEC  for  funding  to  design  and 
demonstrate the world's first Human-Centred Computer Integrated 
Manufacturing System (ESPRIT Project 1217).  This inevitably 
meant that the project had to be highly focussed on production 
systems so that the attributes of such a system could be clearly 
demonstrated.  This was done successfully but since most people 
heard  of human-centred  systems  for  the  first  time  in  a  CIM 
context,  they  came  to  think  of  it  as  applying  solely  to 
manufacturing  concerns.  This  was  an  unfortunate  but 
understandable narrowing of the scope of the concept. 
The great service that Tokyo Keizai University and Professor 
Yuji  Masuda  have  done  with  this  present  book  is  to  restore 
human-centred systems to their rightful, more universal context. 
The book is also timely.  Spectacular failures of machine centred 
systems, particularly in the United States, have brought into sharp 
focus  the vulnerability and lack of robustness in those systems 
where  the  human  capacity  to  handle  uncertainty  has  been 
systematically removed.  As ESPRIT 1217 has demonstrated, a 
human-centred system is less vulnerable to disturbance, displays 
less downtime and is significantly more productive2•
viii  Introduction 
These  are,  of  course,  the  instrumental  and  economic 
considerations.  Of more long term significance are the issues of 
human  dignity,  motivation  and  the  form,  nature  and  role  of 
science and technology as the most extraordinary millennium in 
human history edges precariously to the dawn of the 21st century. 
The present book is rich in the issues covered, embracing such 
topics  as  industrial culture,  diversity,  anthropocentric systems, 
political and economic interdependence and much,  much more. 
Fortunately,  these  are  not  merely  viewed  from  the  usual 
Eurocentric standpoint.  They may be said to  represent a truly 
global view and reflect the insights of researchers, academics and 
policy  makers  from  Japan,  China,  Soviet  Union,  Sri  Lanka, 
Australia,  Hungary,  France,  Belgium,  Denmark,  Italy  and 
England. 
Given Japan's pivotal role in the world economy, the growing 
interest in human-centred systems in that country is an important 
boost  for  ideas  which  started  out so  unpretentiously  at  Lucas 
Aerospace in 1973.  Tokyo Keizai University is to be thanked for 
deciding to celebrate its 90th anniversary by hosting this event in 
Tokyo. 
Notes 
Cooley, M (1987) Architect or Bee? Chatto & Windus, 
1 
London. Japanese edition ISBN 4-275-01329-8 COO 36 P329E 
Tokyo 1989. 
Rosenbrock, H H (1990) Machines with a Purpose, Oxford 
2 
University Press, London.  Forthcoming Japanese edition 
Tokyo 1992.
Contents 
Contributors  .......................................................  xiii 
SECTION I. Industrial Cultures and Technology Development 
1. The Use of New Technologies in the Development 
of Social Citizenship and of the Welfare State 
Achille Ardigo .......................................................  3 
2. Working Women in Japan - After Enforcement of 
the Equal Opportunity in Employment Law 
Yukiko Inoue ........ .......... ............ ....... ......... ...........  11 
3. Adjustment in Foreign Assignment: A Comparative 
Study of Japanese and American Expatriates in 
Australia 
Kuniko Mochimaru .................................................  21 
4. Intercorporate Relations in Japan 
Hiroshi Okumura ...................................................  43 
5. Social Structure under the New Information 
Technology 
Fumihiko Sato.fuka .................................................  51 
6. Can the Family Survive the New Communications 
Media? 'Human-centredness' and the Challenge of 
Consumer Technologies 
David Smith ..........................................................  59 
7. Anthropocentric Production Systems in the Context 
of European Integration 
Werner Wobbe ......................................................  71 
8. The Beginning of the Third Industrial Revolution 
and Changes in Industrial Sociology: Towards a Better 
Environment for Man 
Valery K.  Zilitsev ...................................................  83
x  Contents 
9. Industry, Culture and Technology Transfer: 
Contemplation on Recent Changes in China's 
Consumption Culture 
Feng Zlzao-Kui ......................................................  89 
SECTION II. New Technology and the Shaping of World 
Economy and Industrial Cultures 
10. The New Shape of Industrial Culture and 
Technological Development 
Mike Cooley.. ................................... ....................  101 
11. The Coming New Age of Politico-Economic 
Interdependence in the Global Economy 
Alexander Dynkin ...................................................  109 
12. High-Tech Development, Competition, and 
Industrial Culture in the Age of the Global Economy 
Marc Giget ........ ...................................................  113 
13. New Trends in the Producer-Consumer 
Relationship: A Vital Aspect of Industrial Cultures 
Andras Hernadi .....................................................  123 
14. Impacts of Information Technology on Japanese 
Industrial Culture 
Takao Nuki ...........................................................  131 
15. Japanese Human Resource Management in the 
Cross-Cultural Interface: A Case Study of US-Sited 
Japanese Subsidiaries 
Kazuo Takeuchi .....................................................  141 
16. Industrial Cultures in the Age of the Global 
Economy 
Yuji Masuda .........................................................  153 
SECTION III. Human-centred Shaping of New Technologies: 
The Praxis 
17. Theoretical Reflections from Experiences with 
Computer Aided Design and Manufacturing 
Richard J.  Badham .................................................  165
Contents  xi 
18. Human Centredness: A 21st Century Paradigm for 
Industrial Cultures 
Karanljit S.  Gill .....................................................  179 
19. The Evolution of Information in Human and 
Artefactual Systems 
Susantha Goonatilake ..............................................  199 
20. A Conceptual Framework for the Concept of the 
Artificial 
Massimo Negrotti ...................................................  213 
21. Dialogue and Design of Computer-Based Technology 
Satinder P.  Gill .....................................................  217 
22. Applying Human Centred Concepts to the 
Development of Expert Systems in Manufacturing 
Peter Holden ........................................................  229 
23. Anthropocentric Principles - Tools and Organisation 
of Industrial Design 
Lauge Baungaard Rasmussen and Poul Tettrup ..............  249 
24. Skill in Software Production - The Deskiller is 
Deskilled 
Yoshihiro Sato ............................ , ......... .......... .......  261