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About How Zara Fashions Its Supply Chain
The document discusses supply chain management strategies of different retailers. It describes how Sainsbury's supply chain issues led to empty shelves and financial losses when its automated system failed to meet customer demands. In contrast, Zara is able to respond quickly to fashion trends through a tightly controlled supply chain where design, production, and marketing occur in the same headquarters, allowing for rapid two-week turnarounds of new products in small batches to stores. Heinz also finds success through a highly automated distribution center, but prevents issues through careful planning and a multi-skilled workforce.
Detailed Information
| Author: | ['王瓊翎'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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