How: why how do we do anything means everything-- in business (and in life)

379 Pages·2007·2.38 MB·English

by  Dov Seidman

Table of Contents

Title Page
Copyright Page
Dedication
Preface
PROLOGUE

Part I - HOW WE HAVE BEEN, HOW WE HAVE CHANGED

CHAPTER 1 - From Land to Information

LINES OF COMMUNICATION
GETTING FLATTENED

CHAPTER 2 - Technology’s Trespass

THE TIES THAT BIND US
DISTANCE UNITES US
CAN YOU HEAR ME NOW?
THE AGE OF TRANSPARENCY
THE PERSISTENCE OF MEMORY
THE INFORMATION JINNI IS OUT OF THE LAMP

CHAPTER 3 - The Journey to HOW

JUST DO IT
THE CERTAINTY GAP
THE LIMITATIONS OF RULES
OUTBEHAVING THE COMPETITION
HOW WE GO FORWARD
Part II - HOW WE THINK
CHAPTER 4 - Playing to Your Strengths

HELP
YOU CAN JUDGE A BOOK BY ITS COVER
LOOKING OUT FOR NUMBER TWO
THE EVOLUTION OF WHAT IS VALUABLE
BELIEVE IT

CHAPTER 5 - From Can to Should

RULES AS PROXIES
DANCING WITH RULES
ON THE TIP OF YOUR TONGUE
UNLOCKING SHOULD
RISK AND REWARD

CHAPTER 6 - Keeping Your Head in the Game

DISTRACTION
SMALL LAPSES, LARGE COSTS
DISSONANCE
DOING CONSONANCE
FRICTION
PUTTING IT IN THE WHOLE
KEEPING YOUR HEAD IN THE GAME

Part III - HOW WE BEHAVE
CHAPTER 7 - Doing Transparency

BEYOND PROXIES AND SURROGATES
ICU, UC ME
THE MARKET DEFINES YOU
SAY YOU ARE SORRY
INTERPERSONAL TRANSPARENCY
SIG, DON’T ZAG

CHAPTER 8 - Trust

THE SOFT MADE HARD
HOW HIGH IS THE CEILING?
GOING ON A TRIP
TRIPPING
DOING TRUST
TRUST IS THE DRUG
TRUST, BUT VERIFY

CHAPTER 9 - Reputation, Reputation, Reputation

REPUTATION IN A WIRED WORLD
REPUTATIONAL CAPITAL
MISMANAGING REPUTATION MANAGEMENT
A SECOND CHANCE

Part IV - HOW WE GOVERN
CHAPTER 10 - Doing Culture

THE SUM OF ALL HOWS
THE SPECTRUM OF CULTURE
THE FOUR TYPES OF CULTURE
FIVE HOWS OF CULTURE

CHAPTER 11 - The Case for Self-Governing Cultures

SELF-GOVERNANCE ON THE SHOP FLOOR
FREEDOM IS JUST ANOTHER WORD
TAKING CULTURE FOR A TEST-DRIVE
CLOSING GAPS
VALUES IN ACTION
A JOURNEY TO CULTURE
WHY SELF-GOVERNANCE IS THE FUTURE OF BUSINESS

CHAPTER 12 - The Leadership Framework

LEADERSHIP
WALKING THE TALK
THE FIRST FIVE HOWS OF LEADERSHIP
CIRCLES IN CIRCLES (A THOUGHT)
THE LEADERSHIP FRAMEWORK, CONTINUED

Afterword
Hows Matter
Acknowledgements
Notes
Selected Bibliography
Index

Copyright © 2007 by Dov Seidman. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Seidman, Dov.
How : why how we do anything means everything . . . in business (and in life) /
Dov Seidman.
p. cm.
“Published simultaneously in Canada.”
Includes bibliographical references.
eISBN : 978-0-47057103-3
1. Success in business. 2. Business ethics. 3. Values. 4. Organizational effectiveness. 5. Technological
innovations. I. Title.
HF5386.S4159 2007
650.1—dc22
2006103097

To my mother, Sydelle, for my first and lasting sense that HOW matters

To my wife, Maria, for the HOW that matters most to me