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Download How to Write a Marketing Plan (Creating Success) by John Westwood in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About How to Write a Marketing Plan (Creating Success)
A hands-on guide to creating a complete, professional marketing plan for any business "A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Detailed Information
| Author: | John Westwood |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780749451837 |
| Pages: | 144 |
| Language: | English |
| File Size: | 0.805 |
| Format: | |
| Price: | FREE |
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