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How to Think Like the World's Greatest Marketing Minds PDF

136 Pages·2000·1.124 MB·English
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by Turner M.L.| 2000| 136 pages| 1.124| English

About How to Think Like the World's Greatest Marketing Minds

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

Detailed Information

Author:Turner M.L.
Publication Year:2000
Pages:136
Language:English
File Size:1.124
Format:PDF
Price:FREE
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