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Managing well is about getting things done.
Everyone can learn to be a better manager.
This book will show you what you need to do.
How to Manage is the defi nitive how-to of management.
Based on years of management practice in some of the
world’s leading organisations, it cuts through the theory
to show you how to develop the skills, behaviours, political
abilities and emotions to thrive as a manager.
With How to Manage you’ll learn to:
• Evaluate your management potential
• Assess each member of your team and help them discover
how they can improve
• Identify and build the core skills you need to do well
• Recognise the rules of success in your particular organisation
• Manage in a virtual world
THE 5TH EDITION OF THE BESTSELLING GUIDE
‘All the science, tools and techniques that any manager will need
to be successful.’
Graeme Duncan, Chief Executive, Right to Succeed
‘Jo Owen gets right to the heart of what great managers do and
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gives you the skills to practise so that you can become great.’
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James Toop, Chief Executive, Teaching Leader
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How to Manage
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At Pearson, we have a simple mission: to help people
make more of their lives through learning.
We combine innovative learning technology with trusted
content and educational expertise to provide engaging
and effective learning experiences that serve people
wherever and whenever they are learning.
From classroom to boardroom, our curriculum materials, digital
learning tools and testing programmes help to educate millions
of people worldwide – more than any other private enterprise.
Every day our work helps learning flourish, and
wherever learning flourishes, so do people.
To learn more, please visit us at www.pearson.com/uk
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How to Manage
The definitive guide to effective
management
FIFTH EDITION
JO OWEN
Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney
Dubai • Singapore • Hong Kong • Tokyo • Seoul • Taipei • New Delhi
Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan
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PEARSON EDUCATION LIMITED
KAO Two
KAO Park
Harlow
CM17 9NA
United Kingdom
Tel: +44 (0)1279 623623
Web: www.pearson.com/uk
Previously published 2006, 2009 (print), 2012, 2015 (print and electronic)
Fifth edition published 2018 (print and electronic)
© Jo Owen 2006, 2009 (print), 2012, 2015, 2018 (print and electronic)
The right of Jo Owen to be identified as author of this work has been asserted
by him in accordance with the Copyright, Designs and Patents Act 1988.
The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a
retrieval system, distribution or transmission in any form or by any means, electronic, mechanical,
recording or otherwise, permission should be obtained from the publisher or, where applicable, a
licence permitting restricted copying in the United Kingdom should be obtained from the Copyright
Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN.
The ePublication is protected by copyright and must not be copied, reproduced, transferred,
distributed, leased, licensed or publicly performed or used in any way except as specifically
permitted in writing by the publishers, as allowed under the terms and conditions under which it
was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution
or use of this text may be a direct infringement of the author’s and the publisher’s rights and
those responsible may be liable in law accordingly.
All trademarks used herein are the property of their respective owners. The use of any trademark
in this text does not vest in the author or publisher any trademark ownership rights in such
trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this
book by such owners.
ISBN: 978-1-292-23260-7 (print)
978-1-292-23261-4 (PDF)
978-1-292-23262-1 (ePub)
British Library Cataloguing-in-Publication Data
A catalogue record for the print edition is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record for the print edition is available from the Library of Congress
10 9 8 7 6 5 4 3 2 1
22 21 20 19 18
Cover design by Mark Hobin Design
Print edition typeset in 9.5/13pt ITC Giovanni Std by SPi Global
Print edition printed by Ashford Colour Press Ltd, Gosport
NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION
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Contents
About the author vii
About the fifth edition ix
1
Introduction and summary: real managers for the
real world 3
2
Rational management skills: dealing with
problems, tasks and money 17
3
Emotional management skills: dealing with
people 77
4
Political management skills: acquiring power to
make things happen 157
5
Management quotient skills: managing your
journey 245
Index 277
v
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About the author
Jo Owen practises what he preaches as a leader. He has worked
with over 100 of the best (and one or two of the worst) organisa-
tions on the planet. He was a partner at Accenture, built a business
in Japan and started a bank.
He is a founder of eight NGOs with a combined turnover of over
£100 million annually, including Teach First, which is the largest
graduate recruiter in the UK. Jo is a top corporate coach and key-
note speaker on leadership, global teams and tribes.
He is the first and only author to win the Chartered Management
Institute Gold Award three times. He is the bestselling author of
How to Manage, Global Teams, How to Influence and The Mobile MBA.
His books have been published in over 100 editions globally. He
can be reached at [email protected].
vii
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About the fifth edition
How to Manage remains the classic text on building the rational,
political and emotional skills you need to succeed.
Books, like managers, must keep learning, growing and moving
ahead if they are to stay relevant. Since How to Manage was first
published, I have received many helpful suggestions on topics
readers would like to see included. I have also received many
stories and ideas. My only regret is that I cannot include all the
material and ideas submitted.
The major change for this edition is to recognise that the nature of
management changes as you progress. Being a first-time manager
of a team of five people is different from managing a global
division of a large multinational. For the first time, this edition
lays out how your role will change as you progress, how the rules
of survival and success will change and how you will have to learn
and change in order to thrive. This is now the focus of a completely
revised Chapter 5.
In addition to these changes, I have reviewed the whole book and
updated stories and cases, and included new ones where appro-
priate. Recognising that your time is at a premium, I have also
condensed as many chapters as possible, which creates space for
some of the new material.
You can read this book in any order you want. I have kept a relent-
less focus on the skills you need to succeed, and each skill has a
separate section which works as a standalone piece. This allows
you to dip in and out and focus on the areas which matter most to
you. But equally, there is a logical flow and sequence to the book,
ix
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