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Download How to Make Brilliant Stuff That People Love ... And Make Big Money Out of It by Patrick W. Jordan in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About How to Make Brilliant Stuff That People Love ... And Make Big Money Out of It
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
Detailed Information
| Author: | Patrick W. Jordan |
|---|---|
| Publication Year: | 2003 |
| Language: | other |
| File Size: | 0.1006 |
| Format: | |
| Price: | FREE |
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