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Download How To Create The Revenue Marketing Engine: Beyond Tech by ['SoulFront Attack'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About How To Create The Revenue Marketing Engine: Beyond Tech
The document discusses the concept of revenue marketing and how marketing teams can evolve from a cost center to a revenue engine. It defines revenue marketing as having repeatable programs, predictable ROI, and linking plans to outcomes. It also discusses key aspects of building a revenue engine like strategic orientation, customer focus, people and skills, job design, budgeting, culture, process, technology, communication, and analytics and reporting. The document provides a maturity model for revenue marketing with descriptions of more traditional, tactical marketing versus evolving to walk and eventually run as a sophisticated revenue generation engine.
Detailed Information
| Author: | ['SoulFront Attack'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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