How to Be Brilliant at Public Speaking: Learn the six qualities of an inspiring speaker - step by step

225 Pages·2015·4.074 MB·English

by  Sarah Lloyd-Hughes

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‘there’s no such thing as a born speaker, there are only people who
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work out what they really care about, what they have to offer
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the world and follow the simple steps in this book’
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Sarah llOYd-hughES
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Praise for How to be Brilliant
at Public Speaking
‘A clear step-by-step guide that helps you craft a compelling
speech and deliver it as an authentic, inspiring leader. Engaging
and easy to read, with practical advice. It’s like having Sarah as
your own personal mentor.’
Yang-May Ooi, bestselling author and TEDx speaker,
StoryGuru.co.uk
‘Public speaking has been turned on its head. There’s no such
thing as a born speaker, there are only people who work out
what they really care about, what they have to offer the world
and follow the simple steps in this book.’
Justine Simons OBE, Head of Culture for the Mayor of
London
‘Practical, accessible and very useful. This is a how-to manual for
public speaking that’s a godsend to the fearful-speaking newbie,
as well as an excellent checklist for the pro.’
David Pearl, Founder, Pearl Group
‘Sarah brings a passionate, savvy and human approach to public
speaking. Whether you’re daunted by who is in the audience
or just want to find ways to make your stories more engaging,
this book is packed full of practical tips and wise insights to give
your speeches and presentations the wow factor.’
Graham Allcott, author of How to be a Productivity Ninja
‘A must-read for every TEDx speaker preparing for their inspiring
talk. Practical, insightful and easy to read, with valuable tips
on how to become a confident and authentic public speaker.
Simply brilliant!’ 
Lynn Tabbara, Curator, TEDxCoventGardenWomen
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‘In my 20 years as a professional public speaker, I have never
come across a more effective or authentic guidebook as How to
be Brilliant at Public Speaking. Not only did I pick up i nvaluable
tips on how to improve my own performance, when I shared
this material with my teenager, she read it from cover to cover to
“up her game” in public debate. Whether a novice or seasoned
pro, this book has the power to allow anyone who reads it to
captivate and hold an audience in the palm of their hand.’
Dr Mary Helen Hensley, chiropractor, metaphysical healer,
motivational speaker and Simon and Schuster’s author of
Promised by Heaven
‘Sarah’s book is a blueprint on how to gain your voice and
deliver a great speech, time after time. Packed with useful tips
and practical steps, it will help you to perform with creditability
and believability. A book that you will keep coming back too!’
Sue Terpilowski OBE, Director of Image Line Communica-
tions, London Policy Chairman of the Federation of Small
Businesses, speaker, lobbyist and panellist
A01_LLOY7962_02_SE_FM.indd 2 11/08/15 10:38 pm
How to be
Brilliant at
Public Speaking
A01_LLOY7962_02_SE_FM.indd 3 11/08/15 10:38 pm
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How to be
Brilliant at
Public Speaking
Learn the six qualities of an
inspiring speaker – step by step
Second edition
SARAH LLOYD-HUGHES
A01_LLOY7962_02_SE_FM.indd 5 11/08/15 10:38 pm
PeARSon edUcAtion LiMited
edinburgh Gate
Harlow cM20 2Je
tel: [phone]
Fax: [phone]
Website: www.pearson.com/uk
First published 2011 (print and electronic)
Second edition published 2015 (print and electronic)
© Sarah Lloyd-Hughes 2011, 2015 (print and electronic)
the right of Sarah Lloyd-Hughes to be identified as author of this work has been asserted by her in accordance
with the copyright, designs and Patents Act 1988.
Pearson education is not responsible for the content of third-party internet sites.
iSBn: 978-1-292-08796-2 (print)
978-1-292-08798-6 (PdF)
978-1-292-08797-9 (etext)
978-1-292-08799-3 (ePub)
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Lloyd-Hughes, Sarah.
How to be brilliant at public speaking : learn the six qualities of an inspiring speaker - step by step / Sarah Lloyd-
Hughes. — Second edition.
pages cm
includes index.
iSBn 978-1-292-08796-2
1. Public speaking. i. title.
Pn4129.15.L65 2015
808.5’1—dc23
2015023186
the print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval
system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise,
permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying
in the United Kingdom should be obtained from the copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby
Street, London ec1n 8tS.
the ePublication is protected by copyright and must not be copied, reproduced, transferred, d istributed, leased,
licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers,
as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable
copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and
the publisher’s rights and those responsible may be liable in law accordingly.
All trademarks used herein are the property of their respective owners. the use of any trademark in this text does
not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such
trademarks imply any affiliation with or endorsement of this book by such owners.
10 9 8 7 6 5 4 3 2 1
19 18 17 16 15
cartoon illustrations by Sarah Lloyd-Hughes
cover design by two Associates
Print edition typeset in 10/12pt itc Giovanni by 71
Print edition printed and bound in Great Britain by Henry Ling Ltd, at the dorset Press, dorchester, dorset
note tHAt AnY PAGe cRoSS ReFeRenceS ReFeR to tHe PRint edition
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Contents
About the author ix
Acknowledgements xi
the six qualities of an inspiring speaker xiii
1
It starts with authenticity 3
Part 1 Awareness
choose to avoid falling down a hole in your public speaking
performance
2
The causes of fear 17
3
Finding safety in the body 27
4
Expression in the body and voice 37
Part 2 Empathy
Gain the respect of your audience by focusing on their needs
5
Preparing with empathy 53
6
Managing the crowd 71
vii
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Contents
Part 3 Balance
Understand which content makes the most powerful talk
7
Compelling content – lessons from TED 93
8
Structure and the hero’s journey 101
Part 4 Freshness
Public speaking your audience will remember for ever
9
Wonderful words and vibrant visuals 125
10
Ingenious interactivity 141
Part 5 Fearlessness
Stepping boldly beyond your comfort zone to make your speaking
sizzle
11
Going beyond fear 161
Part 6 Authenticity
Returning to the core of you that’s naturally inspiring
12
It ends with authenticity 177
the road ahead 187
Further resources 189
References 191
index 193
viii
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About the author
Sarah Lloyd-Hughes is a popular speaker on confidence and
inspiration, a multiple award-winning coach and social entre-
preneur, and founder of Ginger Training & Coaching.
Featured in the TEDx series of public speeches, Sarah is an ener-
getic, original and deeply authentic speaker who works with
professionals and entrepreneurs to help them communicate
with courage. She has successfully taught thousands of people
across multiple continents. As a speaker on confidence, Sarah
teaches that the best way to inspire is by being yourself.
Sarah’s award-winning Ginger Team now run practical and high-
impact public speaking courses, based on the content of this
book. With trips to London’s Speakers’ Corner and a live ‘Gala
Finale’, the Inspiring Speakers Programme is the practical way to
take on the six qualities of an inspiring speaker.
A Coaches Training Institute (CTI) trained co-active coach and
practising Buddhist, Sarah suffers from a life-long obsession
with the hunt for the full potential of human beings – a theme
which weaves itself enthusiastically through her work.
Deep inside, Sarah is really a frustrated artist. As consolation,
she adds a personal touch to her books, speaking and training
by illustrating them with her unique and slightly ridiculous
‘doodles’.
For more information about Sarah’s work, please visit
www.gingerpublicspeaking.com.
ix
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