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About How New Tech Is Changing Marketing
Beacon technology allows brands to interact with consumers in physical locations using Bluetooth signals. It provides opportunities for hyperlocal marketing messages and promotions. As beacon usage grows, brands that embrace this technology will be able to achieve greater stand out from competitors by delivering more personalized and relevant consumer experiences both in-store and through mobile devices.
Detailed Information
| Author: | ['Aditi'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 43 |
| Language: | English |
| Format: | |
| Price: | FREE |
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