Table Of ContentHow I create growth hacking plans for startups for $10,000 + TOP 300
growth hacking case studies and actionable tricks you can put into
practice right away
Table of contents:
A story
Mistake #9: “My growth hacking process goes VERY VERY slowly.”
Mistake #8: “I put my money into this channel and this and that, but
none of them worked for me.”
Mistake #7: “I'm going to outsource development of my startup.”
Mistake #6: “I can't generate growth hacking ideas. I need somebody
to do that for me.”
Mistake #5: “All I need to grow is to make my users invite their
friends.”
Mistake #4: “I’m overwhelmed with growth hacking ideas, but my
product doesn’t grow”
Mistake #3: “The hardest part for me is acquiring new users.”
Mistake #2: “I need more awesome features to help my customers
see the value”
Mistake #1: “My team doesn't have enough interest to dive into
growth hacking and generate ideas. I'm not sure if it's even possible
at all.”
Helping your team dive into growth hacking
If you are an advanced growth hacker
Growth Hacking Plan
What is growth hacking all about?
Growth hacking mindset
Growth hacking myths
Myth #1
Myth #2
Myth #3
Myth #4
Product/market fit
How can you achieve a product/market fit?
How to achieve a product/market fit: The hard way
How to achieve product/market fit: The easy way
The product/market fit framework
Why email?
After you have your email list, follow this magic sequence:
The goal
The framework
The framework: Step #1 - KPI analysis
The framework: Step #1 - KPI analysis: Conversions
The framework: Step #1 - KPI analysis: What to improve?
The framework: Step #1 - KPI analysis: The most important
conversion
The framework: Step #1 - KPI analysis: Conversion phases
The framework: Step #2 - Generating ideas
The framework: Step #2 - Generating ideas: Psychology
The framework: Step #2 - Generating ideas: Frameworks
inside the framework
Retention framework
Retention methodology
Churn surveys
“Red Flag” Metrics
Your way to excellence
To be on top of their minds
Exclusivity
Activation framework
Get their email
The main activation metric
Customers language
Segmentation
Technical issues: mailing system
Technical issues: site speed
Credibility
Simplicity
Onboarding
Revenue framework
Overcoming “No Need”
Overcoming “No Money”
Overcoming “No Money”: A reference point
Overcoming “No Money”: Product’s value
Overcoming “No Money”: Additional value
Overcoming “No Money”: Price A/B testing
Overcoming “No Hurry”
Overcoming “No Trust”
Overcoming “No Trust”: Fear of losing credit card data
Overcoming “No Trust”: Fear of not getting what is
expected
Overcoming “No Trust”: Match expectations
Overcoming “No Trust”: Doubts and uncertainty
Overcoming “No Trust”: Simplicity
Referral framework
The holy grail of virality
Level #1
Level #2
Level #3
Level #4
Level #5
Acquisition framework
Search Engine Optimization
Content Marketing
Email marketing
Engineering as Marketing
Business development
Community marketing
Remarketing
Facebook Lookalike Audience
Press
Offline Events
The principle
Focus
The framework: Step #3 - Prioritizing ideas +TEMPLATE
Description of a growth hacking idea
Author of an idea
H+AARRR
Who is responsible for making this test happen?
How many hours you need to test this idea
How it can increase the Lifetime Revenue of the company
(intuition)?
State
Result type + When a test was completed + Result
Automatic priority ranking
The framework: Step #4 - Implementing ideas
The template for prioritizing growth hacking ideas
All template questions together
How likely is it that you would recommend a friend join [our
company]? (on a 0-to-10-point rating scale)
TOP 300 growth hacking case studies and tricks
Before product/market fit
1. I never did this before
2. What is demanded by your audience?
3. Troubles with Product/Market Fit?
4. Don’t waste years of your life without this
5. How to get your first customers
6. Are you sure about your product/market fit?
Hustling
1. Scalable hustling
2. Increase your chances to get press by 39%
3. From 0 to 10K followers on Instagram
4. Guest blogging for 7 top media outlets
5. Simplest trick to gain prospects from Twitter
6. More journalists for your startup
7. The easiest way to get first users
8. The TechCrunch journalists` emails
9. Find journalists for your startup instantly
10. Pre-heat the journalists
11. Hack the press
12. Hack Product Hunt
13. How a $2B company gained its initial users
Copywriting
1. 5x faster (write blog posts)
2. How scanable is your copy? (+ 4 tools)
3. 11 headline formulas to boost conversions
4. How to choose topics for blog posts
5. +6258% to the price to sell the product
6. Brian Dean`s framework of writing articles
7. +124% better usability
8. How Sean Ellis unlocks customer language
9. A single letter increased sales by 20%
10. 33 proven words to turbo-charge the Authority
11. 3 golden tools to find untapped keywords
12. How to make a prospect dream about a product
13. Never use these headlines (63% worse CTR)
14. One word, one emphasis: +20% increase
15. +300% people to read your content
16. How to touch the hearts of your prospects
17. A/B test. 2 headlines. 40% difference.
18. A copy that converts
19. 9 cold emailing rules
20. 7 engaging storytelling formulas
21. 7 perfect headline formulas
22. The magic of headlines
23. Hack persuasive copywriting
24. Copywriting tip to quadruple conversions
25. Replace one word to get 90% more clicks
Acquisition
1. From $0 to $75K MRR with 0 marketing budget
2. 100x more traffic from Facebook (e-commerce)
3. +114% users through Google`s Featured
4. Epic hack: +600% increase
5. Mind-blowing exclusive hack
6. +10% to email open rates
7. 3,500 sign ups in 24 hours
8. A winning formula to get featured in press
9. Best time to get more clicks (10 Time Zones)
10. Get 80% of emails of your Facebook friends
11. 7 secrets of Reddit
12. CTR +40%. Blondes vs Brunettes vs. Gingers :)
13. Simple SEO trick to increase traffic by 66%
14. LinkedIn hack (sales prospects)
15. +100% to response rate (cold emails)
16. New marketing trend (400% higher rate)
17. Fresh Twitter hack
18. Setting up a blog that works
19. How to piggyback on huge mailing lists
20. Analysis of 1M Google search results
21. Does a blog really matter? (case study)
22. 3 words increased mobile conversions by 36%
23. Sales leads without ads
24. +9% to your ad`s CTR
25. Reduce Facebook ads cost by 41%
26. TOP 3 tools for link-building
