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About How does the advertisers-bloggers relationship work
eWOM such as positive or negative product reviews; nowadays, practitioners are motivated on shaping bloggers' eWOM and thus, on leveraging the Web 2.0 features in order to promote their products, services (Jarvis, 2006, as cited in Carr & Hayes, 2014) or brands on these platforms (Freberg, Graham
Detailed Information
| Author: | Mariette, A. |
|---|---|
| Publication Year: | 2016 |
| Pages: | 225 |
| Language: | English |
| File Size: | 1.58 |
| Format: | |
| Price: | FREE |
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