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About How and quot;American and quot; Is Globalization?
William Marling’s provocative work analyzes-in specific terms-the impacts of American technology and culture on foreign societies. Marling answers his own question-how and “American and ” is globalization?-with two seemingly contradictory and “less than you think and ” and and “more than you know. and ” Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of and “Americanization and ” amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import-from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American technology travels the technological transferability of the ATM, the practice of franchising, and and “shop-floor and ” American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but and “American. and “
Detailed Information
| Author: | William H. Marling |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780801883538 |
| Pages: | 249 |
| Language: | English |
| File Size: | 1.7 |
| Format: | |
| Price: | FREE |
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