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About Hospitality and Tourism Operations Research Event
This document provides an executive summary and strategic plan for FiiZ Drinks, a soda shop chain. Research included a customer survey that found customers want loyalty rewards and prefer communication through social media, text, and email. The strategic plan proposes a 2-month promotional trial at one location focusing on generating positive online reviews, building excitement and customers through various promotions and activities, and assessing progress to determine next steps. The goal is to increase FiiZ's online presence and engagement to attract new customers.
Detailed Information
| Author: | ['api-392431706'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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