Holidays in the mountains

34 Pages·2017·1.77 MB·English

by  Dirk Schmücker

Holidays in the mountains -
future trends
Ulf Sonntag, NIT
Bozen/Bolzano 6 -9 June 2017
Global trends in tourism flows
Relevant segments for mountain holidays
in different markets
Trends for mountain holidays
on the German market
Winter and summer holidays in the Alps
Segments for mountain holidays in Germany
© 2017 NIT 2
Global tourism flows:
Number of international arrivals is continously growing
2016:
1400 1.235 billion
1200
1000
46 million
800
arrivals more
than in 2015
600
306 million
400
arrivals more
than in pre-
200
crisis year 2008
0
6 8 0 2 4 6 8 0 2 4 6
9 9 0 0 0 0 0 1 1 1 1
9 9 0 0 0 0 0 0 0 0 0
1 1 2 2 2 2 2 2 2 2 2
© 2017 NIT Basis: International touristarrivalsin million 3
International arrivals 2016: Breakdown by continents
Europe is by far the biggest destination
© 2017 NIT Basis: International touristarrivalsin million 4
Global tourism flows: Top 10 outbound markets by trips
The big countries in all continents
1. 6.
2. 7.
3. 8.
4. 9.
5. 10.
© 2017 NIT Basis: International travellersper marketin milllion 5
Type of holidays: Trends in Europe, Asia and USA
Montain and country declining in Europe, growing in Asia and USA
© 2017 NIT Basis: Change per yearin international travellers 6
Evolution of worldwide ski visits:
Small decline in recent years, specially in the Alps
© 2017 NIT Basis: Numberofskivisitsin milllion 7
What do we learn for the ropeways?
• International tourism is growing
• Europe is the top destination
• Main outgoing markets are the big countries in all continents
• Mountain and countryside holidays are decreasing in Europe
Countryside holidays are growing in Asia and USA
• The Alps are the main region for ski visits.
The total number of visits is stagnating.
The number of ski visits in the Alps is decreasing
 Look out for potential markets and segments
© 2017 NIT 8
Interest in the population for
“an active holiday where I do or see a lot of things”
45% 38%
44% 38%
41% 33%
40% 32%
40% 26%
© 2017 NIT Basis: Internet users(ages15+) in theresp. countries 9
Main reasons for going on holidays 2015 for European travellers
“NATURE: mountain, lake, landscape, etc.”
55% 30%
50% 23%
49% 22%
40% 22%
37% 18%
© 2017 NIT Basis: Holiday travellers(ages15+) in theresp. countries 10