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About Hindustan Lever Annual Report
1. Hindustan Lever Limited focused on aligning resources to their 30 power brands in 2001 to drive growth in a challenging market. 2. The company conducted the "Feel the Pulse" program where 1500 managers met with over 5000 consumers, retailers, and suppliers over 3 days to gain insights. 3. Significant observations and implications from Feel the Pulse were recorded to inform business decisions and ensure strategies are aligned with consumer needs.
Detailed Information
Author: | ['kompit'] |
---|---|
Publication Year: | 2014 |
Pages: | 116 |
Language: | English |
Format: | |
Price: | FREE |
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