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About High-Profit Selling: Win the Sale Without Compromising on Price
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins–short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price…and that success comes only to those focused on and “profitable sales. and ” This eye-opening book shows readers how to: ? Avoid negotiating ? Actively listen to customers ? Match the benefits of their product or service with the customer’s needs and pains ? Confidently communicate value ? Successfully execute a price increase with existing customers ? Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Detailed Information
Author: | Mark Hunter |
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Publication Year: | 2012 |
ISBN: | 9780814420096 |
Pages: | 312 |
Language: | English |
File Size: | 1.9 |
Format: | |
Price: | FREE |
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