Hidden solutions all around you : why some people can see them and some can't

338 Pages·2015·2.16 MB·English

by  Castro

What Readers Are Saying About
Hidden Solutions All Around You
“Read this book and you will start seeing opportunities that are invisible to your
competition. This is a tremendous advantage.”
—Barry Burgdorf
Corporate Attorney, Entrepreneur, Strategist
“Dan Castro provides a guidebook for those who want more from life and their
business. This in-depth exploration of the psychology of the great innovators in
history will kick-start your brain to go places you never dreamed you could go.”
—Kevin Ready
Serial Entrepreneur, Author and Contributor to Forbes Magazine
“This book is filled with great stories of innovation and entrepreneurship that
will inspire you to discover the hidden opportunities that truly are all around
you.”
—Gary Hoover
Founder of BOOKSTOP, Hoover’s, Inc. and Bigwig Games
“Amazing book! It will lead you to many ‘aha’ moments. After you read it, you
will start connecting the dots in new ways.”
—Selene Benavides
CFO/COO, National Society of Hispanic MBAs
“ I really, really like this book. It hits creativity, innovative thinking,
entrepreneurship, and thinking outside the box. Dan Castro nails it.”
—Orrin Woodward
New York Times bestselling author of
Launching a Leadership Revolution and LeaderShift
“Become the kind of person you read about in this book. This book will shift the
way you go about solving problems.”
—David Bernert
Zen Restaurants
“This book is really going to help a lot of people overcome financial difficulties
and get where they want to be in life.”
—Carl Stanley
CEO/Founder of Rising Point Solutions

Copyright © 2015 by Daniel R. Castro
All rights reserved. Except for brief quotations in critical articles or reviews, no part of this book may be
reproduced or transmitted in any form or by any means without written permission from the publisher.
Beartooth Press
7800 Shoal Creek Blvd.
Suite 100N
Austin, Texas 78757
First Edition
Publisher’s Cataloging-in-Publication
(Provided by Quality Books, Inc.)
Castro, Daniel R., 1960-
Hidden solutions all around you : why some people can see them and some
can’t / Daniel R. Castro.
pages cm
Includes bibliographical references and index.
LCCN 2014903166
ISBN 978-0-9914564-0-6
1. Creative ability. 2. Entrepreneurship.
I. Title.
BF408.C37 2014 153.3’5
QBI14-600013
Book design by Janice Benight
page 1 image source istockphoto, © Zakai
page 338 image source istockphoto, © Rawpixel
Manufactured in the United States of America
ISBN: 9780991456499
“Here is Edward Bear, coming downstairs now,
bump, bump, bump
on the back of his head, behind Christopher Robin.
It is, as far as he knows, the only way of coming downstairs,
but sometimes he feels that there really is another way,
if only he could stop bumping a moment
and think of it.”
—A.A. MILNE
Winnie-the-Pooh
To all those who were born to walk alone.
Misunderstood.
Reprimanded as children for coloring outside the lines.
Rejected by their peers.
They were mocked, ridiculed, and scorned.
They were considered weird.
Yet, they continued to follow their own path,
blazing trails through dark jungles,
surging forth into the heat of a battle they could not win
when everyone told them they were crazy,
and emerged from the fight,
beat up,
filthy,
bloody,
but joyous
with the heart of the enemy in their teeth.
—DANIEL R. CASTRO
CONTENTS
Acknowledgments
PART ONE
The Eye of the Brain
Introduction: How Far Will Your Arrow Fly?
1 The Question Is Why?
2 Can You Believe in Something You Cannot See?
3 Are There Ideas in the Air?
4 Why Do We Look Without Seeing?
5 Why Do Even Experts Miss the Obvious?
6 Does the Brain Have Its Own Eye?
PART TWO
Opening the Eye of the Brain
7 Can You Enhance Your Sense of Awareness?
8 Three Choices You Don’t Realize You’re Making
9 How Does Your Focus Affect Your Beliefs?
10 How Do Your Beliefs Affect Your Biology?
11 How Do Your Beliefs Affect What You See?
12 Are Your Words Limiting What You Can See?
13 Why Do We Create Our Own Truth?
14 How Do We Turn Background Noise into Information?
15 Can You See the Hidden Connection?
16 Is it Okay to Wander While You Wonder?
17 Can You Think in 3-D?
18 Are You Blinded By Logic?
19 Why Do Outsiders See More Solutions?
20 Can You See What You’re Not Looking For?
21 When Is it Okay to Be Addicted?
22 How Do You Get Off the Hamster Wheel?
23 Can You Find the Seam in the Armor?
PART THREE
Now Look Around You
24 What If You’re Out of Options?
25 What If You Could Change Your Brain?
26 When Is it Okay to Be Obsessed?
27 What’s Your Big Enough Reason Why?
28 Is There a Way to Level the Playing Field?
29 Can You Create Value Out of Thin Air?
30 What Are You Willing to Walk Away From?
31 What Solutions Are All Around You Right Now?
Notes
Selected Bibliography
Index
About the Author