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About Heizer Chapter 5 - Design of Goods and Services
The document discusses product development and management. It covers: 1) The importance of product strategy and the need for constant development of new products due to limited lifecycles. 2) The four stages of a product lifecycle: introduction, growth, maturity, decline. 3) Tools for product development including building a House of Quality to define customer needs and product attributes, and organizing cross-functional teams. 4) The continuous process of generating new products to replace those that become obsolete, and strategies to develop products through each lifecycle stage.
Detailed Information
| Author: | ['A'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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