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About Health Tourism: Profiling Wellness Visitors
This document discusses segmentation and consumer behavior in health tourism. It provides examples of how to segment health tourists based on demographic and psychographic factors like age, gender, lifestyle and values. Specific segments discussed include spa tourists, who visit for indulgence, escape or self-improvement; holistic and yoga tourists, who are seeking spiritual enhancement; and medical tourists, who travel for affordable medical treatments. The document stresses the importance of research to identify clusters and segments to target for different health tourism products and services.
Detailed Information
| Author: | ['forouharsp'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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