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HBR’s 10 Must Reads on Strategic Marketing PDF

2013·9.6 MB·English
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by Harvard Business Review| 2013| 9.6| English

About HBR’s 10 Must Reads on Strategic Marketing

Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need

Detailed Information

Author:Harvard Business Review
Publication Year:2013
ISBN:9781422189887
Language:English
File Size:9.6
Format:PDF
Price:FREE
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