Download Harley Davidson Case Study PDF Free - Full Version
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About Harley Davidson Case Study
This case study examines the problems faced by Harley-Davidson in the 1970s and 1980s. The company focused on short-term profits over innovation, leading quality to suffer. When Japanese competitors improved their motorcycles, Harley-Davidson began losing customers. Supplier quality was also unpredictable. To solve these problems, Harley-Davidson later implemented just-in-time manufacturing, quality management, and strengthened supplier relationships to improve quality and compete with Japanese motorcycles. The company also worked to attract new customer segments like women and younger riders.
Detailed Information
| Author: | ['Cindy Evangelista'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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