Handbook of Technology Application in Tourism in Asia

1367 Pages·2022·21.189 MB·English

by  Azizul Hassan

Azizul Hassan
Editor
Handbook of
Technology
Application in
Tourism in
Asia
Handbook of Technology Application in
Tourism in Asia
Azizul Hassan
Editor
Handbook of Technology
Application in Tourism in
Asia
With127Figuresand108Tables
Editor
AzizulHassan
TourismConsultantsNetwork
TheTourismSociety
London,UK
ISBN978-981-16-2209-0 ISBN978-981-16-2210-6(eBook)
https://doi.org/10.1007/978-981-16-2210-6
©SpringerNatureSingaporePteLtd.2022
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Contents
Volume 1
PartI TechnologyApplicationintheAsianTourismIndustry:
ConceptsandApplications .................................. 1
1 TechnologyApplicationintheTourismIndustryinAsia:
TheoriesandPractices .................................. 3
AnukratiSharmaandShrutiArora
2 InformationandCommunicationTechnologyApplicationin
theAsianTourismIndustry .............................. 19
SaroopRoyB.R.
3 TheInternetInfluencesAsianTourism ..................... 49
KrishnanUmachandranandMohamedMohamedTolbaSaid
PartII TechnologyApplicationintheAsianTourismIndustry:
MarketingContexts ........................................ 67
4 TechnologyinTourismMarketing ......................... 69
KaplanUğurlu
5 DigitalMarketingandDigitalMarketingApplicationsintheAsian
TourismIndustry ...................................... 115
ErayPolat
6 TravelAgencyTouristTrackingSystem ..................... 131
ZuridaIshak,AhmadAlbattat,andWilsonVenKimLim
PartIII TechnologyApplicationintheAsianTourismIndustry:
CustomerPerceptions ..................................... 145
7 GenerationY’sPerceptionofTravelMobileApplications ....... 147
AhmadAlbattat
v
vi Contents
8 FactorsInfluencingTouristPerceptiononGrabCarRide-Sharing
ApplicationServices .................................... 165
NurulFarahIzzahZailaniandAhmadAlbattat
PartIV TechnologyApplicationintheAsianTourismIndustry:
Decision-Making ......................................... 179
9 Semantic-BasedTechnologyinShapingtheStrategyofTourism
inMalaysia ........................................... 181
MohammadFakhrulNizamMohammad,NorAidaAbdulRahman,
andFernandoMayor-Vitoria
PartV TechnologyApplicationintheAsianTourismIndustry:
TouristExperience ........................................ 203
10 TheImpactofTechnologyApplicationsinTourists’
Experiences ........................................... 205
SedaYetimoğlu
PartVI TechnologyApplicationintheAsianTourismIndustry:
CustomerRelations ....................................... 231
11 TechnologyApplicationintheAsianTourismIndustry:Customer
Relations ............................................. 233
MeralÜzülmez
PartVII TechnologyApplicationintheAsianTourismIndustry:
TouristLoyalty ........................................... 255
12 CreatingLoyalCustomerswithDigitalMarketingApplications:
The5AModel ......................................... 257
ErayPolat
13 TechnologyApplicationintheAsianTourismIndustry:Tourist
Loyalty .............................................. 275
GamzeEryilmaz
PartVIII TechnologyApplicationintheAsianTourismIndustry:
TouristBehavior ......................................... 299
14 PapertoPaperless:AdoptionofDigitalExaminationand
BehavioralIntentionAmongTourismStudents ............... 301
SenthilkumaranPiramanayagamandRaghavendraG
Contents vii
PartIX TechnologyApplicationintheAsianTourismIndustry:
TheAviationIndustry ..................................... 311
15 TechnologyApplicationUsageinAviationIndustryinAsia ..... 313
SachinSoonthodu,IshratN.Wahab,andAzizulHassan
16 TourismPoliciesandTechnologicalStrategiesAdoptedby
AirlinesinMalaysia .................................... 343
S.M.FerdousAzam,AhmadAlbattat,andJacqulineTham
17 TechnologicalDevelopmentofMethodsforOrganisationof
AirborneMealsinAirlines ............................... 353
ChristianKahl,AigerimKadyrgaliyeva,VeraKim,
RenataUalgaliyeva,andTamilaArabSyrlybayeva
PartX TechnologyApplicationintheAsianTourismIndustry:
DestinationPromotion .................................... 375
18 TechnologyandDestinationPromotioninAsianTourism:
Challenges,Changes,andBearing ......................... 377
SamikRay
19 PromotionofTourismUsingDigitalTechnology:An
AnalysisofKeralaTourism .............................. 403
DeleepDevasiaandSanoopKumarP.V.
20 TechnologyApplicationintheAsianTourismIndustry:
DestinationPromotion .................................. 423
AslıÖzgeÖzgenÇiğdemli
PartXI TechnologyApplicationintheAsianTourismIndustry:
SmartTourism ........................................... 449
21 TechnologyinSmartTourism:ConceptsandApplications ...... 451
HengkySumistoHalim
22 ExploringInformationTechnologyinSmartTourismin
Indonesia ............................................. 471
HengkySumistoHalim
PartXII TechnologyApplicationintheAsianTourismIndustry:
SmartCityInvolvement ................................... 491
23 TechnologyApplicationintheAsianTourismIndustry:Artificial
IntelligenceandBlockchaininSmartCityInvolvement ........ 493
ShehnazTehseen,EiadYafi,ZuhaibHassanQureshi,and
RaoufAhmadRather
viii Contents
24 SmartCityApplicationsinAsianCapitalCities .............. 507
SedenDoğanandYasinKeleş
25 TechnologyApplicationintheAsianTourismIndustry:
SmartCityInvolvement ................................. 533
AysenErcanİştin
Volume 2
PartXIII TechnologyApplicationintheAsianTourismIndustry:
CrossCountryCases ...................................... 557
26 UseofInnovativeTechnologiesinthePromotionandMarketing
ofAsianTourismDestinations:Sampleof
TurkeyDestination ..................................... 559
MuratÖdemiş
27 TechnologyApplicationinTurkey’sTourismIndustry ......... 579
UğurAkduandSerapAkdu
28 MedicalTourismandtheApplicationofTechnology ........... 607
OzlemOzbekandAzizulHassan
29 AConceptualFrameworkfortheFactorsAffectingtheInnovation
OrientationofSyrianConstructionFirmsandtheIndirect
EffectontheTourismIndustry ............................ 629
AlaaJ.Kadi,ErnawatiMustafaKamal,Nor’AiniYusof,and
RazanAlSakka
30 APilotStudyontheIndirectEffectofSyrianConstructionFirms’
InnovationOrientationontheTourismIndustry .............. 645
AlaaJ.Kadi,ErnawatiMustafaKamal,Nor’AiniYusof,and
RazanAlSakka
31 TechnologyApplicationinMedicalTourisminMalaysia ....... 669
FatihaBouziane,AbdelkaderLaallam,andAzizulHassan
32 TheRhapsodyofMobileApplications:ACaseStudyofMalaysian
Travellers ............................................. 681
SharinaOsmanandShamzaniAffendyMohdDin
33 PromotingCulturalEventsinIndonesiaThroughMillennials:
LessonLearntfromYogyakarta ........................... 699
PutuDiahSastriPitanatriandSabdaElisaPriyanto
34 TechnologyApplicationintheHongKongTourismandHospitality
Industry .............................................. 725
Md.Alauddin,JulieJuanLi,andMd.AktarKamal
Contents ix
35 CostsandBenefitsofAdoptingICTsinTourismEnterprises:
CasestudyinTravelAgentsandTourOperatorsin
PhnomPenh .......................................... 741
LimSengtong,NhemSochea,andOuPhichhang
36 TechnologyApplicationintheTourismandHospitality
Industry:TheContextsofIndiaandBangladesh .............. 763
YeasminIslam,RupaSinha,andAzizulHassan
37 IndigenousTourism:AShiftTowardInnovativeTechnology
Application ........................................... 787
AzizulHassan,NazmoonAkhter,andIshaSharma
38 TechnologicalMediationinTourism:ANewEraBeginsin
Pakistan .............................................. 815
MuhammadJawadandMunazzaNaz
39 TechnologyinTourismandHospitalityinPakistan:TheTourist
ExperiencePerspective .................................. 849
MuhammadJawadandAzizulHassan
40 UseofTechnologyinTourism:ChallengesinPakistan ......... 877
KalsoomB.andMehtabAlam
41 TechnologyInfluencedTourismandHospitalityServicesin
Bangladesh ........................................... 899
IffatAnjum
42 MobileApplicationsandTourismExperiences:SomeNetnographic
ExplanationsfromBangladesh ............................ 927
AzizulHassanandMd.AshikurRahmanAvi
43 MedicalTourisminBangladeshandInnovativeTechnology
Application ........................................... 953
Md.AshikurRahmanAviandAzizulHassan
44 LegislationsandTechnologyApplicationsforPassport,Visa,and
ImmigrationforTouristsinBangladesh ..................... 977
MallikaRoy,FarihaAzad,andNusratQuaderi
45 BigDataintheHospitalityIndustry:Context,Opportunities,and
ChallengesinSriLanka ................................. 1003
SamsudeenSabrazNawaz,MubarakKaldeen,andAzizulHassan
x Contents
PartXIV TechnologyApplicationintheAsianTourismIndustry:
ThePurposesofSocialMedia ............................... 1019
46 UseofSocialMediaforEmploymentOpportunitiesin
Kazakhstan:CaseStudyofaCzechRestaurantinAlmaty,
Kazakhstan ........................................... 1021
ChristianKahl,AkhmediyarZhabaidilda,DianaMussabek,
ElmiraMedinova,andSymbatMyrzatay
47 SocialMediaandSmallandMediumEnterprisesintheMalaysian
TourismIndustry ...................................... 1041
NoraihanMohamad
48 TheInfluenceofSocialMediainYouthDestinationSelection
forVisitingPulauLangkawi,Kedah,inMalaysia ............. 1065
NurAmirahBintiMazmeandAhmadAlbattat
49 EvaluationofSocialMediaRelatedtothePromotionand
MarketingofPublicRecreationAreas ...................... 1081
İlkeBaşarangil
50 GenerationY’sIntentionforSharingTravelInteractive
MediaandInstagramCommunicationAttributes ............. 1109
ZakmalisaErnaMdZakiandAhmadAlbattat
PartXV TechnologyApplicationintheAsianTourismIndustry:
IssuesandChallenges ..................................... 1123
51 IssuesandChallengesinTechnologyApplicationinthe
AsianTourismIndustry ................................. 1125
ChathuraJayawardena,AhmadAlbattat,andAdamAmrilJaharadak
52 TheEvolutionofTechnologyApplicationInterventionandFuture
DevelopmentintheAsianTourismIndustry ................. 1143
KhooWeiWen,AhmadAlbattat,andAliKhatibi
53 Tourism,HealthPromotingFoodDomainandTechnology
Applications:Individual’sGenesReservoir,Environmental
ChangeandFoodinNaturalHealthContext ................. 1159
FaizaAbdurRabandAzizulHassan
PartXVI TechnologyApplicationintheAsianTourismIndustry:
SustainabilityConcerns .................................... 1201
54 InnovativeTechnologyUsesinSustainableDestination
ManagementinAsia .................................... 1203
SachinSoonthoduandIshratN.Wahab